Director of Global Marketing, Amadeus
Travel Unit
+ Bonus & Equity
Office located in Heathrow, London
Travel analytics software
Open for applications
Travel analytics software
1001+ employees
Open for applications
+ Bonus & Equity
Office located in Heathrow, London
1001+ employees
Company mission
To power better journeys through travel technology.
Role
Who you are
- B2B Marketing Experience: Proven track record in large, matrix organizations
- Leadership: Ability to lead and inspire diverse, global teams
- Strategic Vision: Translate business goals into effective marketing strategies - specifically leading global marketing transformations
- Data-Driven: Use analytics to drive decisions and optimize campaigns
- Collaboration: Work closely with product, sales, and regional teams
- Industry Knowledge: Stay ahead of market trends and innovate. Knowledge of the tech industry is a must, travel is a plus
- Fluent business English
What the job involves
- Your purpose as a Global Marketing Director is to inspire our customers to achieve their ambitions with the support of Amadeus
- You will lead the central marketing function for all of Amadeus’ Travel Unit, driving global marketing activities, defining strategies, and managing customer communications
- This role involves significant collaboration with senior stakeholders across the company, requiring strong relationship-building skills and the ability to navigate complex organizational dynamics
- You will play a key role in shaping the marketing vision and ensuring its consistent execution across various customer verticals, business lines, and regions
- Create and integrate marketing strategies
- Develop a marketing playbook with guidelines for events, sponsorships, and communications
- Establish a framework for initiatives across verticals, business lines, and regions
- Develop the Travel Unit’s marketing positioning, value proposition, and narrative
- Develop and cascade the marketing plan and budget
- Monitor performance metrics to maximize growth and ROI
- Collaborate with senior vertical experts to develop clear marketing visions
- Understand each customer vertical’s business needs and strategies
- Work with product and regional teams to create compelling value propositions
- Create and adapt marketing materials for each vertical
- Develop campaign briefs and support execution
- Design campaigns with KPIs and success metrics
- Create creative content and review with stakeholders
- Lead central customer communications as needed
- Provide front line teams with the latest insights
- Conduct competitor and industry research to deliver actionable conclusions
- Represent the Travel Unit at industry, customer, and internal events
- Inspire audiences with the Amadeus vision
- Build and develop a team of engaged, high-performance marketing professionals
Salary benchmarks
Our take
Legacy Spanish travel and tourism IT provider Amadeus has been working in the industry since 1987 when it was originally founded as a European global distribution system (GDS) for airlines. Now its software connects travellers to journeys via agents, search engines, tour operators, accommodation, and transport.
Having diversified in the mid-noughties to match the evolution in digital technology, Amadeus now powers business analytics and software solutions for 16 sides of the travel industry and with 6 business tools. It doesn’t spread itself thin either, with more than 15,000 employees across the world and growth still in motion.
Amadeus continues to solidify its position as a leader in the travel and hospitality tech sectors, evidenced by its strong financial performance in the second quarter of 2024. The company's significant revenue growth, strategic acquisitions, and partnerships underscore its commitment to innovation and expansion and it doesn't plan to slow down anytime soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
San Pascual, Madrid, Spain
Articles
Leadership
Luis Maroto
(CEO & President)Previously Deputy CEO and CFO at Amadeus before becoming the President and CEO in 2011. They also worked as a Corporate Support Functions Director at Grupo Bertelsmann.
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