Head of Growth Marketing, Flex
$275-450k
OTE
+ Equity
AI-native private banking for business owners
Open for applications
AI-native private banking for business owners
101-200 employees
Open for applications
$275-450k
OTE
+ Equity
101-200 employees
Company mission
To reimagine every single aspect of the financial workflow and financial services for any entrepreneur.
Role
Who you are
- 6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment
- 3+ years of people management experience, with a track record of building and mentoring high-performing teams
- Proven success scaling organizations from $50M → $100M → $200M + ARR
- Demonstrated ability to scale self-serve acquisition, activation, and monetization
- Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation
- Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics
- Strong strategic instincts grounded in research, data, and customer insights across campaigns, content, events, organic, paid, affiliate, and beyond
- Excellent copywriting, communication, and storytelling skills
- Highly technical and comfortable implementing modern marketing and analytics tools
- A collaborative, human-first leader with strong values, empathy, and a bias toward action
What the job involves
- Flex is seeking a strategic and hands-on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high-quality pipeline across both self-serve and sales-led motions
- You will own customer acquisition across digital growth surfaces, including web, SEO, paid media, OOH, creator, and emerging channels such as Generative Engine Optimization (GEO), while partnering closely with Product to drive activation, conversion, and monetization
- You will also lead our Demand Generation team, owning performance marketing execution and digital channel strategy
- Lead and manage the Demand Gen team, ensuring strong execution across performance marketing, digital channels, and enterprise campaigns
- Own paid acquisition across channels, including search, display, paid social, and retargeting
- Optimize CAC, payback period, and channel ROI through continuous experimentation and data-driven iteration
- Partner closely with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy
- Act as the owner of Flex’s self-serve motion, responsible for top-of-funnel acquisition and fueling PLG growth
- Partner with Product to drive activation experiments, onboarding flows, conversion optimization, and monetization strategy
- Define and track growth KPIs across acquisition, activation, and revenue
- Own Flex.one as a core growth surface, improving discoverability, performance, and conversion
- Drive organic acquisition through technical SEO, structured content, and site optimization
- Build visibility across AI-driven discovery platforms such as ChatGPT, Perplexity, and Gemini through Generative Engine Optimization (GEO)
- Develop and execute a clear product and brand marketing strategy that drives awareness, revenue, and sales enablement
- Collaborate on product launches, crafting compelling messaging and providing materials to support Sales and partners
- Drive Flex’s narrative through high-impact content across website copy, campaigns, organic, paid, email, press, and referral channels
Our take
Flex, formerly known as Flexbase, supplies credit and finance management tools for small and midsize business (SMBs). At the core of its offering is a credit card, with a complimentary platform that collects all finance operations into one easy-to-manage app.
Perhaps the most intriguing part of Flex's approach is the credit card itself, which comes with 0% interest for 60 days. Through this, businesses can enhance their cash flow and be more flexible in investing in growth. Besides this, users can also issue virtual employee cards at no extra cost, and use functions such as receipt capture and free ach/wire payments.
Having steadily grown its offering over the years, Flex has raised significant funding to expand its business and accelerate growth. Demand for its solutions has expanded beyond its initial focus on the construction industry to target clients across logistics, e-commerce, real estate and other sectors. After raising $85 million over two rounds in 2025, Flex has launched a Google Pay partnership and the Visa Infinite Business Credit Card, with enhanced benefits for business owners.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Dec 2025
$60m
SERIES B
Mar 2025
$25m
EARLY VC
Total funding: $123.2m
Company HQ
Financial District, San Francisco, CA
Leadership
Zaid Rahman
(Co-Founder & CEO)Angel Investor with Valyrian, and Thiel Fellow of The Thiel Foundation. Former Co-founder and Founding CEO of Volley.
Hadi Solh
(Co-Founder)Founder & Partner at Atmos Ventures. Previously a Board Director at Oxford Ionics, Nethone and ORCA Computing. Former Chief Investment Officer for Depa Group.
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