Senior Growth Marketer, Calendly
$157.3-255.2k
Salary varies by loaction; Eligible for our Quarterly Corporate Bonus program (or Sales incentive) and equity awards
Automated appointment scheduling
Be an early applicant
Automated appointment scheduling
501-1000 employees
Be an early applicant
$157.3-255.2k
Salary varies by loaction; Eligible for our Quarterly Corporate Bonus program (or Sales incentive) and equity awards
501-1000 employees
Company mission
To provide broad and deep support for various meeting scenarios, and make scheduling easier and more efficient.
Role
Who you are
- At least 5+ years of experience in a similar growth role in B2B Saas
- Technical marketing skills – you’ve spent enough time in marketing automation tools, CRMs, lifecycle marketing/email platforms, and are familiar with the more recent entrants (Clay et al.)
- Analytical skills – you’re not quite an analyst but able to tell a story with data, and even access, transform and analyze data at a basic level
- Strong storyteller who can simplify complex concepts into compelling narratives. You are a pro at conveying technical concepts to non-technical audiences
- Outstanding written communication skills and love communicating value in a clear, human way. You know how to write for conversion across web, email, and other channels
- A strong sense of creativity – you’re always dreaming up new plays, messaging/creative, workflows or ways of solving problems, and eager to try anything
- You’re a driver. We’re building a new way of doing things. To be successful you’ll build a plan, ensure your partners are onboard, and push to get your work out the door to a point of impact or learning – fast
- You bring positive energy, clarity, and drive as a collaborative team player
- Bonus: Experience in a hybrid PLG/SLG business where you have worked on campaigns for both self-serve and enterprise customers
- Authorized to work lawfully in the United States of America as Calendly does not engage in immigration sponsorship at this time
What the job involves
- Calendly is the scheduling automation platform used by millions for eliminating the back-and-forth emails to find the perfect time — and so much more. As a much-loved brand powering meetings for millions every week, Calendly has built a remarkable GTM machine
- Our team oversees a hybrid PLG and sales-led motion, and are looking for a Senior Growth Marketer to help build out the machine that generates leads for our Sales team
- In this role you will develop a roadmap of priorities and experiments that are goaled towards generating sales pipeline
- This is not a traditional demand generation or ABM role, however
- With most of our current demand being inbound, you will lean into areas of opportunity such as product-qualified leads from our PLG user base, very targeted outbound strategies, and optimizing the prospect journey through our website, chat, and lead nurtures – among many more opportunities
- You should be a very tech-savvy marketer, able to ideate and build experiences yourself and measure their performance – while also being able to understand and create compelling messaging for your prospects
- You will have a perfect balance of autonomy to experiment, innovate, alongside a highly supportive and collaborative team turning your work into revenue
- You will report directly to our VP, Growth, and work very closely with our GTM Operations, Sales & Success, Lifecycle Marketing and many other partners across our GTM organization
- On a typical day, you could be working on:
- Standing up a highly personalized outbound program targeting leads showing intent through behavior or data signals
- Own the program from lead sourcing and enrichment to messaging, sequencing and analytics
- Conversion rate optimization activities and experiments to reduce friction for form fills and inbound leads through website, email, and chat
- Continuously A/B test subject lines, CTAs, timing, personas, and content
- Creating high-converting landing pages and interactive tools or demos to better capture in-market audiences and book meetings
- Exploring, building, and testing viral tools or experiences that drive organic acquisition
- Optimizing a few paid campaigns to re-target qualified audiences and support our expansion activities
- Ownership of our pipeline generation machine
- Review and intimately understand the levers, performance, and workstreams, and be the voice of Marketing in pipeline review meetings – regularly providing a well considered perspective on performance and opportunities
- Experimenting with new data sources, workflow tools, and AI-first solutions to identifying high intent opportunities, and providing the best possible experience through to meetings booked (and beyond)
Our take
Calendly is a cloud-based scheduling service that is straightforward to use. It allows around 10 million customers per month to connect and make appointments based on their available times without having to send emails back and forth.
The platform offers four different plans - allowing individuals, small companies, and large enterprises alike to make use of these services. Calendly's growth to date been based mostly around a very organic strategy. Its invites become links to Calendly itself, so people who like it can, and do, start to use it.
There are a handful of competing products on the market, including offerings from Doodle and Microsoft, but Calendly's customer-friendly design has won it attention and allowed it to carve itself a space in the field. Impressive funding has contributed to the company's expansion, allowing it to capitalize on the increasing popularity of home and hybrid working.
Freddie
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (2 rounds)
Jan 2021
$350m
SERIES B
Apr 2014
$0.6m
SEED
Total funding: $350.6m
Company benefits
- Quarterly Bonus
- Equity
- Home Office Setup
- Technology
- Pick Your Own Perk
- Flexible Time Off
- Vacation Stipend
- Parental Leave
- Health and Wellbeing
- Fun Community Events
- 401k Company Match
Company HQ
Atlantic Station, Atlanta, GA
Leadership
Tope Awotona
(CEO)Having studied at the University of Georgia, they worked as an IBM Sales Rep and for Perceptive Software, Vertafore, and EMC as an Account Manager. They left the latter in 2014, having founded Calendly in February 2013.
Share this job
View 10 more jobs at Calendly