Senior Field Marketing Manager, Confluent

• 6+ years of proven field marketing experience within enterprise software/SaaS
• Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across strategic and enterprise account segments, preferably supporting regions in the Western United States
• Proven track record of generating pipeline and expanding customer accounts
• Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs
• Proven ability to work cross-functionally across Sales, Partner Marketing, Campaigns, Customer Marketing, and Marketing Operations
• Proactive self-starter demonstrating high initiative and critical thinking, with the ability to think strategically while maintaining flawless attention to detail in execution
• Positive, can-do attitude with the ability to achieve results working cross-functionally with Sales management, Sales Development, Partner leadership, and extended marketing teams
• Self-motivated and innovative, with the ability to work independently and within close teams in a fast-paced remote work environment, while prioritizing and managing multiple projects simultaneously
• Highly organized and efficient, with the ability to develop and measure an evolving plan and strong communication and organizational skills
• Able to clearly communicate new ideas, programs, processes, and outcomes to both internal and external stakeholders
• Team player with the flexibility to adjust to the dynamic nature of a high-growth organization

Desirable

• The Senior Field Marketing Manager, West National, is responsible for the strategy to build and scale efficient go-to-market plans for enterprise and strategic accounts in the West region of the United States (west of the Mississippi)
• The role will partner with Sales management and be focused on engaging customers and prospects with targeted campaigns and high-touch field marketing activities to build pipeline and drive predictable revenue to meet the growth objectives of the business - with a strong emphasis on new pipeline as well as accelerating pipeline velocity
• The role reports to the Director, Americas Field Marketing, and will also support strong partnerships with the West National sales teams, as well as key stakeholders within the Marketing organization
• Define, execute, and holistically own the West National regional marketing strategy and plan, including targeting, program execution, tactics, logistics, metrics, and budget across multiple marketing tools
• Serve as a trusted partner to sales leadership and support a cross-functional team across sales, SDRs, partners, customer success, and solutions engineering
• Build and align the regional marketing strategy and plan to sales priorities, pipeline, and revenue goals, with a focus on flawless execution and superior end-user experience
• Work with partner technology group and partner marketing to develop and execute joint partner programs aligned to regional priorities
• Collaborate with marketing stakeholders to identify relevant messages, use cases, assets, channels, and calls to action for West National personas and segments
• Work closely with global campaigns to leverage consistent strategy, messaging, and assets in regional programs
• Create and execute integrated programs that are partner-inclusive and multi-channel (digital, web, webinars, email/nurtures, SDR plays, field events, executive and third-party programs) to drive pipeline, accelerate velocity, and increase consumption
• Drive strategic, targeted 1:1 account-based programs for top accounts in collaboration with sales and account plans
• Align and coordinate with cross-functional teams and marketing stakeholders to build and execute field programs on time and within budget
• Track and analyze key metrics (pipeline, incremental consumption, product-led consumption, database growth/accuracy, account engagement) to measure business impact
• Keep field sales, SDRs, and customer success teams informed on marketing activities that support adoption
• Review and communicate West National regional performance using a data-driven approach
• Work with Marketing and Sales Operations to optimize marketing tools and technology (e.g., 6sense, Postal)