Product Marketing Manager, Robinhood

Crypto

$106-160k

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands

Mid and Senior level

New York

San Francisco Bay Area

Commission-free stock trading & investing app

Job no longer available

Commission-free stock trading & investing app

1001+ employees

FintechB2CCryptocurrencyMarketplaceTrading

Job no longer available

$106-160k

Base pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands

Mid and Senior level

New York

San Francisco Bay Area

1001+ employees

FintechB2CCryptocurrencyMarketplaceTrading

Company mission

To democratize finance for all.

Job

Company

Role

Who you are

4-5+ years of professional work experience in a Product Marketing capacity
Ability to break down complex concepts so that they’re simple, clear, and human
Strong relationship-building capabilities and ability to work cross-functionally
Experience in tech (preferably fintech and/or crypto) companies where customer insight is paramount
Data-driven approach to your work and decision-making
Qualitative analytical ability and familiarity with A/B testing
Thrives in a fast-paced environment with a bias towards action
Experience working in or strong knowledge of the crypto industry and Web3 ecosystems
Internally and with Clients with confidence

What the job involves

As the newest member of Robinhood's Product Marketing team, you'll play a key role in helping us build a world class Product Marketing function!
We are looking for customer-focused marketers who can develop go-to-market strategies that drive adoption and sustained growth for new and existing products
You'll develop the right value proposition, positioning, messaging, and channel strategy that resonate with customers, as well as manage post-launch marketing programs
You’ll also work on our most innovative and important products alongside cross-functional teams from Product Management, Operations, Design, Engineering, Research, and more!
Craft and refine our go-to-market strategies and positioning for Robinhood’s core crypto products by collaborating with Marketing, Communications, Product, Data Science, and Partnerships teams
Lead go-to-market execution for product and feature launches and ongoing marketing campaigns
Partner with performance, lifecycle, and brand marketing teams to define and implement a strategic growth strategy that unlocks opportunities for one of the largest crypto exchanges in the US
Craft end-to-end marketing campaigns that build relevance and excitement for the Robinhood brand
Create differentiated narratives with messaging that continuously improves with user feedback, testing, and a deep understanding of our target audience
Drive market and competitive assessments with research and data teams by surfacing qualitative and quantitative customer insights to craft product strategies, ensure product-market fit, and shape the product roadmap
Track and analyze the impact of the work with our target customers in partnership with Product, Benchmarking, Legal, Compliance, and Policy teams
Understand the multiple players in the ecosystem (including consumers, policymakers, news media, government)
Be a strong customer champion, creative marketer, and problem solver

Our take

For years, traditional brokers ruled the share trading realm, charging hefty fees that locked out everyday investors. Robinhood emerged as a disruptor, offering commission-free trading and opening the door to a new generation. Since then, expectations have continued to evolve, with investors looking not just to lower costs, but for simpler tools, clearer information, and guidance that makes the market easier to understand.

Robinhood was built to meet those changing expectations, designed from the start as a mobile-first platform that makes investor more accessible and less intimidating for people at every stage of their financial journey. Through its app, users can trade stocks and other financial instruments while benefiting from a clean interface and built-in educational support, helping them move from curiosity to confidence without unnecessary complexity.

Recently, Robinhood has strenghtned its impact too, particularly in the UK. With the launch of AI-powered Digests within its Robinhood Cortex assistant that helps users understand what's driving stock movements in plain English, while upcoming options trading and expanded educational resources add flexibility and depth. Together, these steps position Robinhood as a platform evolving alongside its users, blending technology and education to stay ahead in an ever-changing investment landscape.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

39% female employees

-23% employee growth in 12 months

Glassdoor (3.4)

Company

Funding (last 2 of 13 rounds)

Feb 2021

$2.4bn

CONVERTIBLE

Jan 2021

$1bn

LATE VC

Total funding: $5.6bn

Company HQ

Downtown Menlo Park, Menlo Park, CA

Leadership

Vlad Tenev

(Co-Founder, CEO & Chairman)

Studied Mathematics at Stanford University, where they met Baiju. Dropped out of a PhD to start Robinhood. Alongside Robinhood, Vlad is also the co-founder and Executive Chairman of Harmonic.

Baiju B.

(Co-Founder)

Studied Mathematics and Physics at Stanford University, where they met their Vlad and co-founded Robinhood in 2012. Baiju is also the Founder and CEO of Aetherflux.

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