Director of Event Marketing, Movable Ink
$180-205k
OTE
Listed range can include additional on-target commission pay/bonus
2-5 days a week in office (New York City, NY)
Marketing content contextualisation platform
Open for applications
Marketing content contextualisation platform
501-1000 employees
Open for applications
$180-205k
OTE
Listed range can include additional on-target commission pay/bonus
2-5 days a week in office (New York City, NY)
501-1000 employees
Company mission
To revolutionize customer-centricity and the individualized marketing messages brands need to truly put their customers first.
Role
Who you are
- We are seeking a creative and strategic Director, Event Marketing with 10+ years of experience in event marketing to join our dynamic and wildly talented Growth Marketing team
- The ideal candidate will bring a strong attention to detail, but also possess the ability to delegate effectively and focus on high-level strategy, partnerships, and delivering immersive brand experiences
- 10+ years of experience in events marketing and customer marketing, ideally within a B2B SaaS environment
- Proven track record of managing global, large-scale events
- Experience creating brand identities
- Highly detail-oriented with the ability to delegate and focus on strategic-level activities
- Strong leadership skills with experience managing a team of marketing professionals
- Exceptional creativity and a passion for delivering immersive and unique brand experiences
- Proficiency in event management software, Salesforce, Marketo, and pipeline reporting
- Excellent interpersonal and communication skills, with the ability to work effectively with senior sales and executive teams
- Strong budget management and analytical skills, with experience using data to drive decisions
- Willingness and ability to travel; ability to come to our NYC HQ 2+ days per week
- Familiarity with the companies in Movable Ink’s partner ecosystem is a plus
What the job involves
- This role is responsible for overseeing all aspects of our event marketing strategy, including field events, third-party sponsorships, large-scale hosted events including our bi-annual flagship event, Think Summit, as well as our customer marketing efforts
- You will lead a team of experienced marketers, serve as the main point of contact for various go-to-market teams, and act as a key member of the Growth Marketing leadership team
- Responsible for a large cross-section of pipeline, you will bring a data-first approach to strategy development and performance reporting
- Lead and Oversee Event Marketing: Manage all aspects of events marketing, including large-scale hosted events in NYC and London (500-1000 attendees), field events, and third-party conferences
- Ensure seamless event execution, from strategic planning to on-site delivery
- Team Leadership & Management: Oversee a team of 6 event marketers and two agencies
- Provide guidance, mentorship, and strategic direction while empowering the team to take ownership of day-to-day operations
- Collaboration with Sales & Executive Leadership: Work closely with senior sales leadership and the executive team to align marketing efforts with broader business goals, ensuring that event marketing initiatives directly support our most important go-to-market initiatives
- Pipeline Generation: Events are one of the largest pipeline-driving areas at Movable Ink and this role will be directly responsible for generating, accelerating, and reporting on events-sourced pipeline
- Partner & Vendor Management: Build and maintain strong relationships with key partners and vendors to create immersive and unique brand experiences that stand out in the industry
- Creative Brand Experiences: Spearhead innovative, out-of-the-box strategies for events and experiences
- Creativity is a key element in everything you do, ensuring each event and interaction is memorable and impactful
- Budgeting and Analytics: Manage budgets for events and customer marketing programs, ensuring ROI through data-driven decision-making
- Regularly report on metrics and performance, using Salesforce and other analytics tools to measure success and refine strategies
- Event Management Tools & Software Expertise: Utilize Bizzabo for event management, Salesforce for tracking pipeline contributions, and other tools to streamline processes and reporting
Our take
Movable Ink pioneered the technology behind contextual email marketing back in 2010, where customer context is assessed using millions of data points, generating a personal 1:1 creative the moment they open an email.
Recognising the potential of how their technology could create unique experiences for consumers, Movable Ink created their Visual Experience Platform, allowing them to create a personal experience on web and display as well as email.
Movable Ink’s visual experience platform effectively eliminates the production bottleneck that prevents brands from personalizing visual content at scale, meaning companies of all sizes can boost their engagement by offering a more personal service. This has been proven to boost customer engagement, loyalty, and revenue. Digital marketing is bigger now than ever, which has unicorn Movable Ink well set to see continued growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
46% female employees
-9% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Apr 2022
$55m
SERIES D
Aug 2020
$30m
SERIES C
Total funding: $97.3m
Company benefits
- Generous PTO
- Global Mental Health and Well-Being Benefits
- Flexible/WFH Opportunities
- Comprehensive Health Benefits (Medical/Dental/Vision)
- Employee Resource Groups
- Inclusive Parental Leave and Support Programs
- Volunteer Opportunities
- Equity
- Social Events and Activities
- 401K Contribution
Company values
- Curiosity - Seek out knowledge, cultivate their intuition, and always want to understand hidden connections
- Empathy - Communication starts by listening, understanding different perspectives, and caring about others’ success
- Grit - Setting a high personal bar, Movable Ink believe nothing is impossible, and commit fully to their goals
Company HQ
Theater District, New York, NY
Articles
Leadership
Vivek Sharma
(CEO)Started their career as a software engineer before founding MetroSpark, one of the first ever mobile social networks in the US.
Michael Nutt
(CTO)Prior to co-founding Movable Ink, held senior software development positions at Gilt Groupe and Limewire.
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