Lifecycle Marketing Manager, Midi Health

• If you are a strategic, hands-on, and technically proficient marketer passionate about understanding user behavior, optimizing onboarding funnels, and driving conversion from sign-up to activation, we’d love to meet you!
• 3-5 + years in lifecycle marketing, CRM, or growth marketing, with a clear focus on customer activation or onboarding optimization
• Proven success in executing and hands-on building automated campaigns specifically aimed at driving initial user conversion or product adoption
• Deep expertise and hands-on proficiency with major email and SMS marketing automation platforms (e.g., Braze, Iterable, HubSpot, Salesforce Marketing Cloud, Customer.io) – including audience segmentation, journey builder configuration, and campaign deployment
• Demonstrated ability to collaborate with creative team and leading strategy across content, copywriting, and design
• Strong analytical foundation with fluency in key activation KPIs (e.g., conversion rate from registration to booking, time-to-activate, funnel drop-off rates, engagement metrics), A/B testing, and data interpretation
• Curiosity, optimism, and the ability to adapt quickly in a fast-paced environment

Desirable

• We’re looking for a Lifecycle Marketing Manager with a dedicated focus on customer activation. This role is critical for guiding our newly registered users from their initial sign-up to their first key conversion point: booking an appointment with us
• You will be instrumental in designing, implementing, and technically executing personalized, data-driven journeys using our marketing automation platforms
• You'll leverage your expertise to build and optimize campaigns across various channels (especially email and SMS), design and curate customer segments, and collaborate closely with Product and Engineering teams to ensure data flow and platform capabilities support our activation goals
• You will be the architect of our customer activation strategy, owning the critical path from registration to first appointment booking, with significant hands-on execution
• Design, build, and optimize multi-channel activation campaigns within our marketing automation platforms, including leading our weekly newsletter strategy
• Deeply understand our new user journey, identify friction points, and technically implement solutions to improve conversion rates
• Lead the development and curation of dynamic customer segments to enable highly personalized and effective activation flows
• Partner closely with Product, Engineering, and Growth teams on data integration, MarTech infrastructure, and ensuring HIPAA compliance where applicable
• Drive significant business impact by improving our core activation metrics through both strategy and precise execution
• Directly impact new customer acquisition efficiency and revenue by strategically and technically optimizing the activation funnel
• Lead efforts to significantly increase the percentage of registered users who successfully book an appointment
• Provide strategic insight into user behavior during the critical initial phases of their journey, informing product and engineering roadmaps
• Ensure every touchpoint in the activation journey is optimized through robust segmentation, personalization, and diligent platform configuration and performance measurement
• Serve as a trusted partner to leadership, bringing visibility, storytelling, and clarity to our activation efforts

• Recruiter Screen (30 min)
• Hiring Manager Interview/Strategic Assessment (45 min)
• Final Interviews with cross-functional team (3 hours total)