Website Optimization Lead, Octus
$90-105k
+ Annual discretionary bonus
The essential credit platform
Be an early applicant
The essential credit platform
501-1000 employees
Be an early applicant
$90-105k
+ Annual discretionary bonus
501-1000 employees
Company mission
To make subscribers the smartest people in the room on all things credit.
Role
Who you are
- The ideal candidate is naturally curious, analytical and proactive. They don't wait for work to be assigned; they uncover opportunities, test ideas, measure results and continuously improve the digital customer experience
- 4–6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics and digital marketing within a B2B SaaS or enterprise environment
- Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar
- Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices
- Confident developing hypotheses, designing experiments and using data to support optimization decisions
- Experience managing website forms, lead capture and marketing technology integrations
- Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred)
- Effective collaborator with stakeholders ranging from Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others
- Excellent analytical, organizational and project management skills
- Demonstrable ability to independently prioritize work, manage multiple initiatives and drive projects through completion
- Adept at leveraging AI tools to improve productivity, accelerate analysis and enhance decision-making
What the job involves
- The Website Optimization Lead is responsible for building and evolving Octus’ website optimization programs through analytics, experimentation, personalization, and marketing technology
- This role owns website measurement, Google Tag Manager, lead capture operations, A/B testing, and personalization, ensuring every customer interaction is measurable, optimized, and aligned with business objectives
- Working closely with the Digital Marketing team and aligned to the overall website strategy, this individual uses data to identify opportunities, develop hypotheses and drive a continuous program of experimentation that improves engagement, conversion and pipeline contribution
- Digital Optimization:
- Build and continuously evolve the Octus.com website optimization program, maintaining a prioritized backlog of experimentation and personalization initiatives
- Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO
- Translate insights into recommendations and drive approved initiatives through execution
- Leverage AI and emerging technologies to improve digital experience and marketing efficiency
- Analytics & Measurement:
- Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools
- Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments and tags
- Ensure the accuracy and integrity of website, campaign and conversion data
- Lead Capture & Marketing Technology:
- Own website forms and lead capture operations, ensuring that lead data flows accurately through marketing automation and CRM platforms
- Monitor and improve form performance, lead routing and data quality
- Support marketing technology enhancements that improve operational efficiency and measurement
- In your first year, you will:
- Establish consistent experimentation and personalization cadence that delivers measurable business outcomes
- Review & recommend optimizations to the analytics setup and develop measurement frameworks that enable better marketing decisions
- Improve customer journeys through continuous, data-driven optimization
- Ensure reliable lead capture, data quality and marketing measurement across the digital ecosystem
- Leverage AI and marketing technology to increase efficiency and accelerate execution
- Foster a culture of continuous optimization by turning customer insights into measurable business impact
Our take
Octus, formerly Reorg, is a global provider of credit intelligence, data and analysis of issues affecting the distressed debt, event-driven and leveraged finance markets. The company sets itself apart by taking an approach that combines reporting with financial and legal analysis, providing a holistic view and delivering that view in real-time.
Octus has fundamentally changed the way in which financial and legal professionals access complex business information. Its service reaches over 40,000 people across a variety of institutions and its subscription-based service is giving organisations the ability to replace the work of junior attorneys.
Octus garnered considerable interest from several private equity and strategic rivals due to its expensive subscription-based services that have proven to result in stable growth for clients. Octus's services are particularly valuable and its 2022 buyout by British global investment firm Permira has opened the doors to vast opportunities for Octus's further growth.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Medical, dental, vision and 401(k) benefits
- A flexible, hybrid working policy with home office reimbursements
- Reimbursements for career development and continuing education
- Generous paid time off – including vacations, sick leave and parental leave
- Employee referral bonuses
- Gym subsidies and other fun fitness benefits
- Kudos program to recognize and reward colleagues
- Manager training programs
Company HQ
Midtown South, New York, NY
Leadership
Kent Collier
(Founder & CEO)Experienced Analyst having previously worked at Catalyst Investment Management and Millennium Partners, also worked as the Vice President at Assurant Asset Management.
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