Partner Marketing Manager, Affirm

• If you thrive at the intersection of strategy, creativity, and commercial impact - and you get a genuine buzz from seeing your work move the needle - keep reading
• 7+ years in Partner Marketing, Performance Marketing, or Brand Marketing in direct-to-consumer brands
• A strategic marketing mindset - you see the big picture and sweat the details
• Full-funnel planning expertise with a strong command of paid media strategy, planning, and measurement
• A natural relationship builder and skilled negotiator who can influence stakeholders at every level
• Strong analytical mind - you're fluent in marketing metrics, performance reporting, data-driven optimisation, and campaign measurement frameworks
• Proven experience co-developing plans and launching integrated programmes with partners across multiple channels
• A track record of cross-functional collaboration with Sales, Customer Success, Analytics, Creative, Consumer Product Marketing, and agency partners
• Deep understanding of the British retail market and its unique dynamics - this is non-negotiable
• Online retail marketing expertise - you know what works in e-commerce
• Experience writing creative briefs, testing creative approaches, and iterating based on insights
• Outstanding communication skills - clear, persuasive, and effective across teams and time zones
• Self-motivated with a bias for action and a genuine desire to share knowledge with others

Desirable

• We're looking for a UK Partner Marketing Manager who'll team up with Britain's biggest retailers to put Affirm in front of millions of consumers and make it the payment they choose first
• Reporting to the UK Marketing Director, you'll be the driving force behind Affirm's merchant co-marketing strategy across the UK
• Think of yourself as the connective tissue between Affirm, some of Britain's biggest retailers, and millions of consumers
• Drive customer acquisition through merchant partnerships
• Build awareness of Affirm among target customers via collaborative campaigns
• Deliver mutual growth - for Affirm and our partners
• Shape the UK marketing roadmap in lockstep with broader market goals
• You'll own end-to-end partner marketing relationships with key UK merchants, building programmes that deliver measurable results while navigating the unique dynamics of the British retail landscape
• This is a role for a strategic marketer who relishes complexity and builds partnerships that last. You'll join a team that values bold thinking, radical ownership, and genuine collaboration
• Design and deliver full-funnel co-marketing campaigns across categories and channels — from go-to-market strategy through to monthly planning and optimisation
• Identify campaign targets aligned with business goals: awareness, acquisition, engagement, and payments adoption across the entire customer journey
• Partner with external media agencies, internal growth marketing, and brand teams to develop high-performing media plans and compelling creative
• Build and nurture deep marketing relationships with merchant partners — be the trusted advisor they call first
• Proactively spot opportunities to optimise performance and accelerate growth together
• Partner with the Sales team on strategic RFPs, developing bespoke marketing plans that win new business
• Deliver sharp analysis, insights, and reporting to internal and external stakeholders
• Use data to tell the story — and to make the next campaign even better
• Leverage retail industry knowledge and research to develop vertical-specific strategies that punch above their weight
• Be the merchant advocate inside Affirm — champion partner needs, drive process efficiencies, and share learnings
• Manage partner marketing budgets, co-marketing calendars, and compliance submissions with rigour and care