Marketing Lead, Arc
$100-130k
+ Offers Equity
3+ days a week in office
Financing for SaaS startups
Open for applications
Financing for SaaS startups
201-500 employees
Open for applications
$100-130k
+ Offers Equity
3+ days a week in office
201-500 employees
Company mission
To provide a better way for software startups to raise capital without incurring costly dilution and risky debt.
Role
Who you are
- You don’t need to be an expert in both growth and product marketing - but you should be excited to own both, learn quickly, and dive deep where needed
- 2+ years of experience in marketing or revenue operations (startup is a plus)
- Substantial experience working with and supporting GTM teams (e.g. Sales, Marketing, RevOps)
- Strong command of demand generation best practices across multiple channels (paid, organic, events, etc.)
- Experience with product marketing, including positioning, messaging, and launching new products or features
- Experience with marketing automation platforms (HubSpot preferred) and analytics tools (Google Analytics, etc.)
- Highly analytical mindset with ability to interpret data, draw insights, and optimize campaign performance based on measurable outcomes
- Exceptional communication and storytelling skills - able to translate complex product features into clear, compelling value propositions
- Experience working cross-functionally with Sales and Product to align marketing efforts with broader business goals
- Comfortable in a fast-paced, remote-first environment, balancing strategic planning with hands-on execution
- Ability to “wear multiple hats” as a team player in order to prioritize the dynamic business needs of a high-growth organization
- Strong self-management, drive and organizational skills with ownership and pride in your work and ability to juggle multiple projects
- Ownership mentality, bias for action, highly motivated, strong work ethic
What the job involves
- We’re looking for a Marketing Lead to join our team and own both growth and product marketing at Arc
- In this role, you’ll drive strategy and execution across the entire marketing funnel - from generating demand to shaping how our products are positioned and launched
- This is a rare opportunity to make a direct impact on business strategy and growth, working directly with with product, sales, and leadership to help us reach new customers, drive adoption, and communicate the value of Arc’s platform to the startup ecosystem
- Own the Funnel: Lead strategy and execution across the full marketing funnel — from top-of-funnel awareness to bottom-of-funnel lead conversion
- Demand Generation: Help plan, launch, and optimize integrated campaigns (email, content, and events) that generate qualified pipeline and accelerate growth
- User Acquisition: Manage our digital marketing resources to help develop and test acquisition strategies to increase marketing-sourced leads and trials. Own paid and organic channel performance (LinkedIn, Google Ads, SEO, etc.)
- Content Marketing: Collaborate with internal stakeholders and freelancers to produce content that drives engagement, ranks in search, and supports the customer journey
- Sales Enablement: Ensure marketing-generated leads are high-quality and supported with the right content, nurture programs, and enablement tools
- Marketing Tech Stack: Manage and optimize the use of tools like HubSpot, Google Analytics, LinkedIn Campaign Manager, and others
- Customer Insights & Segmentation: Deeply understand our customer personas and target segments to inform marketing strategy, product development, and content creation
- Product Marketing: Own product positioning and messaging for both new and existing features. Work with Product and GTM teams to shape launch plans, drive adoption, and communicate value to customers
- Launch Strategy: Drive go-to-market for product launches - from planning and enablement to content, campaigns, and internal comms
Our take
One of the most exciting and crucial elements of the startup journey is securing financing, often through Venture Capital funding, which allows businesses to scale. However, startups typically face the trade-off of giving up ownership in exchange for capital.
Arc is hailing itself as the future of startup financing by offering debt funding and digital banking services specifically tailored to Software-as-a-Service (SaaS) startups. Instead of giving up equity, users can borrow against their forecasted future earnings, allowing them to retain full ownership of their companies.
It's proving popular too, with Arc boasting over 4k new users in 2023. Along with the company's partnership with Stripe bolstering its reputation, and its focus on the growing SaaS industry positioning it for continued success in a rapidly expanding market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
95% employee growth in 12 months
Company
Funding (2 rounds)
Aug 2022
$20m
SERIES A
Jan 2022
$11m
SEED
Total funding: $31m
Company benefits
- Meaningful Impact: As an early employee, you'll influence key strategic decisions, shape the culture, and play a major role in our success. We are flat and lean, so you'll have the opportunity to contribute to every facet of the business
- Coverage Where it Counts: You'll have access to best-in-class medical, dental, and vision coverage and a monthly health and wellness stipend from day one. Mental health resources, learning and development stipends, and more coming soon
- Rest and Recharge: We all perform our best when we feel our best, that's why all Arc-itects receive unlimited PTO, paid holidays, flexible remote work options, and paid parental leave
- Inclusivity at our Core: We currently provide dedicated funding for our affinity-groups and their hosted-events, and we offer bi-weekly volunteering opportunities. We plan to partner with local organizations and build out our site of employee perks and benefits as we develop and mature as an organization
- Commitment to the Community: We recently took the Conscious Culture Pledge. Being a conscious company means that we consciously take action to foster an inclusive and diverse workplace. It starts with our hiring practices, and continues throughout our evolving benefits package
Company HQ
SoMa, San Francisco, CA
Leadership
Don Muir
(Co-Founder & CEO)Began their career as a Management Consultant for Boston Consulting Group, before entering Private Equity for Onex and Apollo Global Management.
Raven Jiang
(Co-Founder & CTO)Previously a Founding Engineer at Affinity, Inc., and Ubiquity6 Inc. (acquired by Discord). Also worked for Tesla as an Autopilot Software Engineer, then joined Facebook as a Front End Engineer.
Salary benchmarks
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