Marketing Operations Specialist, TouchBistro
Office located in Downtown Toronto
Restaurant management POS system
Job no longer available
Restaurant management POS system
501-1000 employees
Job no longer available
Office located in Downtown Toronto
501-1000 employees
Company mission
To provide restaurateurs with innovative technology that makes running a restaurant easier.
Role
Who you are
- We are looking for someone who loves the technical parts of marketing and has the ability to fully utilize & optimize our marketing technology stack to improve operational effectiveness
- You have experience in a marketing operations or automation role, with experience in Marketing Cloud or other automation tools. Certification in Marketing Cloud is a plus!
- You have excellent troubleshooting skills, with the ability and initiative to investigate and solve issues
- You have technical understanding and experience of tools like Marketing Cloud, Salesforce CRM, Zapier is a plus
- You have knowledge of marketing processes, campaign execution, lead management, lead scoring and marketing attribution models
- You have strong verbal and written communication skills, with the ability to collaborate, understand and interpret the underlying needs of teammates
What the job involves
- TouchBistro is looking for a Marketing Operations Specialist to help enable an extraordinary group of marketers and help ensure our marketing processes are efficient and effective
- Build and deliver end-to-end campaigns, from initial set up to reporting in the automation tool
- Working with key stakeholders on the marketing team, help build and manage campaigns, Salesforce integrations, campaign processes, data management/hygiene processes, email and nurture journeys, etc
- Assist in the set-up and management of marketing technology platforms, including marketing automation tools, CRM systems, analytics tools and other technology in our marketing stack
- Develop, Create and Manage reports (dashboards, reports) of marketing KPIs and campaign performance (by target, geography, offer, etc.)
- Refine and Implement data hygiene best practices, improve data intake workflows and build on processes for data management
- Collaborate across internal teams to ensure execution of various marketing initiatives
- Create and maintain accurate documentation for marketing processes, system configurations, and standard operating procedures
- Aid in the planning, execution, and tracking of marketing campaigns
Our take
The COVID-19 pandemic has led restaurants worldwide to turn towards digital solutions for menus, ordering, and other contact-based elements of hospitality. However, many restaurants have chosen to remain digital after restrictions have been lifted due to the convenience and efficiency that such solutions provide, yet the fragmented nature of the tools leaves a lot to be desired.
TouchBistro provides an all-in-one restaurant management system, offering digital solutions to increase efficiency, turnover, and profits for restaurants of any size. The software system includes digital tools for online ordering, table reservations, loyalty systems, menus, and table management, providing customers with a frictionless digital ordering experience whilst giving restaurant managers direct insights into how the business can be improved.
Whilst management systems for restaurants have existed in a fragmented manner for years, TouchBistro has taken a unique stance by tackling the end-to-end restaurant management process within a single platform. Furthermore, the flexible pricing offered ensures that any sized business can benefit from the software, unlike most existing solutions that are focused on the management of large restaurants and chains. It's USPs like these that have helped TouchBistro raise hundreds of millions in funding since its founding in 2011.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2022
$107.8m
GROWTH EQUITY VC
Sep 2019
$118.9m
SERIES E
Total funding: $333.1m
Company benefits
- Company Equity
- Generous Time Off Program
- Health Benefits
- Flexible Health and Wellness Plan
- New Parent Support Program
- Employee Assistance Program
- Professional Development
- Volunteer Program
- Monthly Lunches
- Indoor Bike Racks
Company HQ
Financial District, Toronto, ON
Leadership
Samir Zabaneh
(CEO & Chairman)They joined TouchBistro in 2018 as Chair of the Board of Directors and became CEO in 2021. Previously, they were an Executive VP of Global Business Services at First Data Corporation and CFO at Element Fleet Management, Heartland Payment Systems, Moneris Solutions, Fortress Investment Grouo, and Q9 Networks.
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