Vice President of Integrated Marketing Communications, SharkNinja
Shark Beauty
+ Stock Purchase Options
3+ days a week in office
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
+ Stock Purchase Options
3+ days a week in office
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- 12+ years of progressive experience in brand or integrated marketing, including 5+ years in a senior or executive leadership role
- Deep expertise in launching and scaling integrated campaigns across multiple markets, channels, and media types
- Strong leadership and influencing skills across cross-functional and matrixed organizations
- Proven success managing global-to-local campaign planning, asset development, and regionalization
- Excellent brief writing, storytelling, and messaging development capabilities
- Highly collaborative, with strong project management skills and the ability to work in a fast-paced, dynamic environment
- Executive presence with a passion for creative excellence and brand-building
- Experience managing large budgets and multiple external agencies
- You think holistically, connect the dots, and challenge teams to raise the bar on integration and impact
- You know how to bring structure, accountability, and creativity together to deliver breakthrough outcomes
- You’re a strategic leader who can zoom out and a hands-on doer who’s not afraid to dive into the details
- You believe in clarity of purpose, speed of execution, and elevating the craft of marketing
What the job involves
- Shark Beauty is seeking a visionary and execution-focused Vice President of Integrated Marketing Communications (IMC) to lead the global IMC function
- As a key member of the senior marketing leadership team, you will own the development and deployment of integrated communication strategies across all consumer touchpoints – from creative strategy to execution – in close partnership with global and regional teams, internal cross-functional partners, and external agencies
- This role leads global brand planning, campaign creative, media, influencer, experiential, PR, and production, ensuring all communications are cohesive, insight-led, and aligned to business goals
- You’ll elevate the IMC operating model, oversee global campaign planning and milestone adherence, and ensure regional teams are equipped to deliver best-in-class local activations
- Define and evolve Shark Beauty’s global communications strategy, including the IMC operating model, messaging hierarchy, and planning frameworks
- Set the IMC vision in alignment with business priorities, innovation pipelines, and brand goals
- Lead the development and deployment of global campaigns – from strategic brief to in-market execution – across paid, earned, and owned channels
- Partner with Creative, Media, Influencer, PR, and Brand teams to deliver cohesive, insight-led campaigns that drive breakthrough consumer engagement and brand growth
- Develop compelling, insight-based creative briefs that align teams and agency partners on objectives and execution
- Ensure creative assets and messaging are scalable and adaptable, delivering global toolkits with localized RTBs, claims, and campaign guidelines
- Act as the key liaison to regional teams, aligning on timelines, feedback, and activation needs to ensure globally consistent but locally resonant execution
- Build and lead a high-performing IMC team with a focus on agility, collaboration, and accountability
- Own the global campaign calendar, milestone management, and budget oversight; ensure operational rigor across functions and regions
- Manage internal and external partners, driving integration and efficiency across all campaign touchpoints
- Define KPIs and success metrics; lead post-launch reviews with clear readouts and optimization recommendations
- Champion a test-and-learn mindset, codifying learnings and continuously improving the IMC process and impact
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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