Senior Product Manager, Twitch
Ads & Sponsorship
$136.1-235.2k
More information about location
Gaming-focused livestream platform
Job no longer available
Gaming-focused livestream platform
1001+ employees
Job no longer available
$136.1-235.2k
More information about location
1001+ employees
Company mission
To empower live communities on the internet.
Role
Who you are
- 5+ years of work experience as a Product Manager
- Experience working on performance ad products
- Experience leading cross-functional initiatives
- Experience defining 1-2 year product strategies, and working on associated roadmaps
- You are a tireless advocate of the needs of our customers - both our creators and customers
- You understand when and how to use product analytics and product experiments
- You can translate your product ideas into expected impact
Desirable
- Experience working on live shopping products
What the job involves
- The Twitch Ad Products team's goal is to help streamers earn money by connecting them with brands they authentically endorse and offering the best ad experiences for their communities
- As a Sr Product Manager on the Ad Products team, you will own the vision and roadmap for launching new products that meet advertisers' full funnel objectives
- You will partner with teams in Amazon Ads to bring seamless shopping experiences to Twitch, across both media and creator sponsorships, reporting to the Director of Ad Products
- Ship ad products that expand our ability to meet advertisers' objectives and help our streamers earn more
- Build our product roadmap to expand a full-funnel offering
- Collaborate with other teams at Twitch and Amazon to elevate our overall advertising experience
- Manage prioritization and trade-offs among customer experience, revenue and engineering investments
- Own your launches by partnering with engineering, marketing and other teams to maximize the outcomes of your team's work
Our take
Twitch is the world's leading video platform for gamers, allowing users to livestream gaming sessions and curate a dedicated community for their content. By dedicating the platform to gaming alone, it has amassed a loyal following of fans, and been able to launch its Partner Program where streamers can monetize their livestreams, incorporate corporate partnerships, and even attend TwitchCon, a convention where dedicated gamers can socialize.
Twitch's acquisition by Amazon in 2014 saw its viewers double in a year, bringing the platform to a wider audience. However, with YouTube streaming popularity on the rise, it has big competition to contend with, as some popular streamers prefer going live on the video giant. Interestingly, a recent move by the platform was to enable its partner streamers to make live content on other platforms - previously inhibited by its exclusivity clause - which may combat the possibility of losing streamers permanently to YouTube.
In 2022, Twitch had to contend with backlash for its proposal to cut creator income by reducing their cut of subscription earnings. However, with the plan only affecting a minute number of creators, the controversy appears to have died down. Needless to say, Twitch is for now entirely comfortable in the market - with possible plans to extend past gaming bringing the chance to generate more popularity yet.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2013
$20m
SERIES C
Sep 2012
$15m
SERIES B
Total funding: $43.2m
Company HQ
Belden Place, San Francisco, CA
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