Senior Director of Product Marketing, BuildOps

• 12-15+ years in B2B SaaS product marketing, including 5-7+ years leading/mentoring PMM teams
• Proven success in vertical SaaS, industry‑specific platforms, or complex operational software; experience with construction, field service, or similar operational industries is a plus
• Demonstrated track record of owning GTM strategy and major product launches that translated into measurable revenue, adoption, and pipeline
• Experience building or significantly scaling a product marketing function (process, org design, tooling, and cross‑functional ways of working)
• Strong familiarity with AI‑powered products and comfort translating AI features into business outcomes for non‑technical audiences
• Strategic and hands‑on: able to define GTM strategy and personally drive messaging, content, and enablement when needed
• Exceptional positioning and storytelling skills — from concise one‑liners to full launch narratives and decks
• Strong GTM operator: disciplined about launch tiering, checklists, enablement, and measurement; comfortable setting clear GTM requirements with Product
• Data‑driven decision‑maker: experienced using product analytics, win/loss, and funnel data to guide GTM decisions and iterate post‑launch
• Deep empathy for Sales, CS, and customers; excellent at turning field feedback and customer conversations into actionable insights
• Comfortable operating in a fast‑moving, high‑growth environment where priorities shift and we bias toward action and learning
• AI‑curious and AI‑practical: regularly uses AI tools (agents, copilots, LLMs) to accelerate research, writing, and experimentation
• Background in pricing & packaging, especially for modular platforms with multiple product lines

Desirable

• We’re looking for a Senior Director of Product Marketing to build and lead our product marketing function
• This leader will own GTM strategy, launch excellence, and narrative across our platform — with a particular focus on:
• Elevating BuildOps as the vertical AI leader in our space
• Driving a disciplined, repeatable GTM launch process across Product, Sales, CS, and Marketing
• Translating complex product and AI capabilities into clear, compelling stories that win deals and expand accounts
• You will report to the Chief Marketing Officer and partner deeply with Product, Engineering, Sales, CS, RevOps, and our executive team
• This is a builder role: you will shape the org design, processes, and playbooks for product marketing as we scale
• Own the end‑to‑end GTM strategy for key product lines (Service, Projects, AI) and major releases — from market assessment to launch and lifecycle growth
• Develop and maintain segment‑ and vertical‑specific GTM playbooks (ICP, personas, use cases, messaging, channels, and sales motions)
• Partner with Product and CMO on annual and quarterly GTM planning: prioritization of launches, themes, and campaigns that ladder into revenue targets
• Turn platform roadmap into a cohesive story (themes, value pillars, release narratives) instead of isolated feature drops
• Lead positioning and messaging for the BuildOps platform, product lines, and key features — with a sharp focus on vertical AI differentiation and business outcomes
• Craft narratives that are technical enough for operators and IT, but accessible to finance and owners; test and refine through customer, prospect, and partner feedback
• Ensure a consistent story across surfaces (website, sales decks, emails, in‑app messaging, events, PR, and partners)
• Own the competitive positioning and “why we win” story vs. horizontal platforms and legacy point solutions
• Build and run a standard GTM launch process (tiering, requirements, checklists, timelines) that Product and GTM teams can rely on
• For each launch, own: launch brief, messaging, enablement, customer comms, and measurement plan (adoption, revenue, and pipeline impact)
• Drive cross‑functional launch readiness across Sales, CS, Support, Implementation, and Marketing — including enablement sessions, FAQs, and talk tracks
• Implement a tiered framework for releases (Tier 1 platform launches, Tier 2 feature sets, Tier 3 enhancements) so teams know how to show up and where to invest
• Be an AI‑first marketer: deeply understand our AI capabilities and roadmap, and lead how we position them without hype
• Translate features (agents, recommendations, automation) into concrete field, office, and finance outcomes for commercial contractors
• Partner with Product and Sales to build AI‑specific playbooks (use cases, proof points, ROI stories, and objection handling)
• Model AI‑enabled workflows inside Product Marketing — using tools and agents to accelerate research, content, testing, and insights
• Build a scalable enablement engine: decks, one‑pagers, battlecards, demo narratives, pricing/packaging rationale, and objection handling
• Partner with Sales leadership and RevOps to translate product strategy into pipeline and ACV — including target segments, plays, and qualifying questions
• Enable CS and Implementation with value stories, playbooks, and customer‑ready materials to drive adoption, expansion, and renewals
• Support channel/partner GTM (OEMs, integrations, alliances) with positioning, partner narratives, and joint GTM assets
• Build a systematic insights function within Product Marketing: win/loss, IC interviews, field feedback loops, and quantitative product usage analysis
• Maintain a clear view of market structure, buyer personas, and jobs‑to‑be‑done across trades, segments (Corp/MM/Enterprise), and work types (Service vs Projects)
• Own the competitive and landscape POV: track and synthesize moves from vertical SaaS competitors, horizontal platforms, and emerging AI players
• Turn insights into clear recommendations for roadmap, pricing/packaging, segmentation, and GTM investments
• Design and build the Product Marketing org over time (e.g., Product Line PMMs, Segment/Vertical PMMs, Competitive/Insights)
• Define standards and templates for briefs, launch plans, messaging frameworks, and enablement content
• Establish operating cadences with Product, Sales, CS, and Marketing (roadmap reviews, launch reviews, post‑launch retros)
• Coach and develop PMM talent; foster a high‑bar, AI‑literate, GTM‑obsessed culture
• In the first 12–18 months, success looks like:
• A clear, differentiated story for BuildOps as the vertical AI platform for commercial trade contractors — consistently reflected across GTM channels
• A repeatable GTM launch process that Sales, CS, and Product trust and rely on
• Strong adoption and revenue impact from key launches (AI and core platform), with clear dashboards and post‑launch learnings
• A small but high‑performing Product Marketing team in place, with clear ownership, standards, and cadences
• If you’re excited to build a modern, AI‑forward product marketing function and help define the next chapter of vertical AI for construction and service, we’d love to talk