Regional Marketing Manager, Live Nation
LN Concerts, South
More information about location
Entertainment events promoter and producer
Job no longer available
Entertainment events promoter and producer
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Bachelor’s degree preferred, but not required
- Strong organizational skills and attention to detail
- Preferred minimum of 3+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
- Preferred minimum of 3+ years prior experience working with artist marketing representatives
- Preferred minimum of 3+ years prior experience managing local media relationships
- Deep interest in discovering new music and marketing a wide variety of genres and emerging artists
- Preferred knowledge of the Austin market
- Preferred minimum of 1+ years managing a minimum of 1 employee
- Ability to work day, evening and weekend hours, based on the needs of daily business operations
- Ability to work in a very busy, high-pressure, team setting
- Ability to troubleshoot and problem solve independently
- Excellent communication skills, both verbal and written
What the job involves
- We are currently looking for a Regional Marketing Manager
- This person, under guidance of the Regional Marketing Management Team, will be responsible for multiple tasks that are essential to the success of Live Nation’s marketing efforts including the development and presentation of marketing plans to artist representatives, direction and implementation of local marketing promotions and management, and management of multiple event advertising budgets for club & theatre shows
- Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the club and theatre level
- Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
- Partner with the local talent buying team to manage the success of events across multiple venues
- Develop impactful promotions for Live Nation events using multiple regional media partners
- Compile and share extensive audience and artist demographic information to shape development of marketing plans
- Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
- Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
- Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation
- Compile advertising settlement documents as needed for local events
- Work with internal stakeholders to provide post show marketing analytics recaps to artists
- Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
- Coordinate street team and grassroots marketing efforts with local market contacts
- Day of show event coverage as necessary
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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