Marketing Lead, AccessFintech

• Proven track record in demand generation, event management, and product marketing
• Strong understanding of the post-trade ecosystem and buy-side/sell-side workflows
• Experience with Salesforce and marketing automation tools (e.g., HubSpot, Pardot, Marketo)
• Excellent written and verbal communication skills; ability to craft concise, impactful messaging
• Highly organized, detail-oriented, and able to manage multiple concurrent programs
• Comfortable working cross-functionally in a fast-paced, global environment

Desirable

• AccessFintech is transforming post-trade operations through collaboration, transparency, and data-driven insights. The Marketing Manager will play a critical role in driving growth across our ecosystem by leading demand generation, product marketing, and event marketing activities that strengthen our brand and accelerate adoption across the buy-side, sell-side, and custodian communities
• This person will own the planning and execution of campaigns, events, and messaging that showcase the value of the AccessFintech Synergy Network and its core solutions — Securities, Private Markets (Loans), and Derivatives (Swaps) and the Direct Data Platform. The role requires close partnership with Sales, Product, RevOps, and Client Success teams to ensure cohesive go-to-market execution and measurable business impact unless the intention is to recruit a whole team, probably want to make it clear that this is a sole contributor role
• 1. Demand Generation & Campaign Management:
• Develop and execute multi-channel marketing campaigns (email, digital, social, and partner co-marketing to build awareness and generate qualified pipeline across key market segments
• Design targeted ABM (Account-Based Marketing) programs to deepen engagement with priority clients and prospects
• Collaborate with Sales and RevOps to manage lead scoring, routing, and reporting through Salesforce and marketing automation tools
• Track and analyze performance metrics (MQLs, conversion, ROI) to continuously optimize campaign effectiveness
• Support the creation of sales enablement materials for regional and product-specific campaigns
• 2. Event Marketing & Management:
• Own the planning, coordination, and execution of AccessFintech-hosted and sponsored events, including industry conferences, roundtables, webinars, and client receptions
• Build annual event strategy and calendar aligned to GTM priorities and pipeline goals
• Partner with Product and Sales to create event narratives, presentations, demos, and panel content that highlight innovation and client success
• Manage event logistics, vendor relationships, budgets, and lead-capture processes to ensure flawless execution and post-event follow-up
• Track event ROI and report outcomes to stakeholders, ensuring leads and opportunities are accurately captured and nurtured
• 3. Product Marketing & Messaging:
• Develop and maintain clear, differentiated product positioning and messaging for AccessFintech’s core solutions — emphasizing community, collaboration, and efficiency benefits
• Create compelling sales and client-facing collateral including product one-pagers, case studies, executive-level presentations and internal education materials
• Collaborate with Product Management to translate complex capabilities into simple, value-driven narratives
• Maintain competitor intelligence and market trend analysis to inform GTM strategy and pricing
• Support new product and feature launches with coordinated go-to-market campaigns and communications
• 4. Brand & Content Development:
• Ensure consistent brand voice and visual identity across all channels, collateral, and digital platforms
• Manage a content calendar to produce thought leadership, blogs, client success stories, and social media content that amplifies AccessFintech’s voice in the market
• Collaborate with leadership on media, PR, and analyst outreach to increase visibility and strengthen AccessFintech’s market position
• Maintain internal content repositories and ensure sales and client teams have access to current, compliant, and approved materials including standard templates for client materials
• 5. Collaboration & Cross-Functional Alignment:
• Partner closely with Sales and RevOps to align marketing efforts with revenue targets and sales coverage plans
• Work with Product and Account Management teams to highlight customer success stories and measurable outcomes from the Synergy Network
• Collaborate with partner firms (OMS providers, data partners, custodians) on co-branded campaigns and events
• Contribute to the development of scalable marketing processes, tracking, and reporting frameworks