Staff Product Manager, Webflow
Artificial Intelligence
$186-265k
Salary dependent on location. This role is also eligible to participate in Webflow's company-wide bonus program and equity
More information about location
Webflow is the agentic web marketing platform for go-to-market teams.
Be an early applicant
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Be an early applicant
$186-265k
Salary dependent on location. This role is also eligible to participate in Webflow's company-wide bonus program and equity
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- BS / BA college degree or relevant experience
- Have 8+ years of product management experience, with deep expertise in AI-powered systems and a track record of owning strategy for large, ambiguous product areas
- Experience with platforms, APIs, and extensibility.Know where LLM-based tools shine and where they break down, from substantial hands-on work with AI agent systems, code generation, or programmable interfaces
- Have set the bar for "good" on non-deterministic products, defining the evals, guardrails, and success metrics that keep quality high when outputs vary from run to run, and getting a team to hold to them
- Can serve two audiences at once. You've built both developer-grade tools and approachable products for less-technical creators, and hold both in view without shortchanging either
- Enjoy the full craft of building software. You're curious about every part of how products get made and like getting into the details wherever the work needs you, whether that's opening a pull request, leading a user interview, prototyping an idea, writing a query to pin down a metric, or writing a sharp brief
- Lead through influence rather than authority. You set strategy and bring Engineering, Design, GTM, and leadership along, holding your own with senior stakeholders and moving decisions forward without waiting to be told
- Stay curious, building fluency in emerging AI to speed up both your own work and your team's
What the job involves
- We're looking for a Staff Product Manager, AI to set the direction for how AI shows up across Webflow's platform
- This is our Agent Access area, spanning the Webflow AI Assistant inside the Designer, the 3rd-party agents that reach Webflow through MCP, the Agent Instructions that guide them, and the platform underneath that powers it all
- It's early, fast-moving territory. Much of what "good" looks like for AI-assisted creation hasn't been written yet, and you'll define it
- You'll own the multi-year strategy for the area and rally teams across Webflow behind it, unlocking new ways for developers, partners, and creators to build for the web
- Reporting to the Director of Product
- Own the vision, strategy, and roadmap for Webflow's agent surfaces: the Webflow AI Assistant, MCP, Agent Instructions, and the AI platform underneath that powers our prompt-based agent experiences. You'll set the direction and drive it through to delivery with Engineering, Design, and Data
- Make it all work as one. Sequence the work so the surfaces reinforce each other, build shared primitives once so they serve 1st-party and 3rd-party agents alike, and keep teams aligned so we ship a coherent product rather than the org chart
- Set the standard for what "good" means when products never behave the same way twice. Define the quality bar for agent experiences, and the evals, guardrails, and metrics that hold the whole area to it
- Serve developers and creators at the same time. Balance developer-grade surfaces like MCP and APIs against an approachable assistant for visual, less-technical creators, without shortchanging either
- Drive alignment across Webflow, not just your own teams. Represent the agent area to leadership, turn strategy into committed plans, and navigate cross-functional disagreement across Engineering, GTM, and beyond independently and constructively
- Roll up your sleeves and build. Product Managers at Webflow deliver value any way they can, up to and including contributing to the product directly in code. You'll prototype ideas, ship improvements yourself where it helps, and stay close enough to the implementation to make sharp product calls
- Place durable, multi-year bets as the AI landscape shifts. Models, protocols, and techniques are evolving fast; you'll stay close to customers, tell real standards from fads, and keep raising the bar on how fast and how well we ship
- Raise the bar for the craft around you. Set reusable patterns and standards other teams build on, and mentor PMs and partners as the agent practice grows
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
30 people
Petra Ghamlouch, Account Executive, EMEA
Insights
Company
Employee endorsements
Challenging work
"I've learned more in my time at Webflow than I have at any job before, and most of it happened by doing, not by sitting in a training. If you want..."
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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