IMC Specialist, SharkNinja
Shark Beauty
$75.2-91.9k
+ Employee stock purchase options
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
$75.2-91.9k
+ Employee stock purchase options
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- 2+ years of experience in marketing, with a focus on integrated marketing communications, brand strategy, or media planning
- Experience working with cross-functional teams and external partners to support campaign execution
- Bachelor’s degree in Marketing, Communications, or a related field
- Ability to adapt and thrive in a fast-paced, dynamic environment with shifting priorities
- Strong attention to detail, organizational skills, and ability to manage multiple tasks simultaneously
What the job involves
- Shark Beauty is seeking an IMC Specialist to support the global Integrated Marketing Communications (IMC) function
- In this role, you will assist in the execution of integrated marketing campaigns, working closely with internal cross-functional partners, regional teams, and external agencies
- This position will focus on executing global brand campaigns, creative strategy, media planning, influencer and PR efforts, as well as supporting local market activations
- You will ensure campaigns are cohesive, insight-driven, and aligned with Shark Beauty’s business goals
- Campaign Support & Execution: Assist in the development and execution of global marketing campaigns across paid, earned, and owned channels. Ensure that campaign messaging and creative align with brand goals and drive consumer engagement
- Creative Strategy Support: Contribute to the development of creative briefs and ensure creative assets are scalable and adaptable across different markets. Work with regional teams to localize creative assets as needed
- Global-Local Coordination: Act as a liaison between global and regional teams, ensuring alignment on timelines, feedback, and activation needs. Support the execution of local activations while maintaining global consistency
- Team Collaboration: Work closely with internal teams, including Creative, Media, Influencer, and PR, to ensure cohesive and integrated campaign execution
- Budget & Calendar Management: Assist in managing campaign budgets and tracking expenditures. Help maintain the global campaign calendar and ensure milestones are met on time
- Optimization & Best Practices: Help drive a test-and-learn approach by supporting the collection of insights and recommendations for continuous improvement in campaign performance and IMC processes
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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