Senior Content Marketing Manager, Coast
$135-160k
+ Signing bonus + Equity grant
Payments platform & fuel card for fleets
Be an early applicant
Payments platform & fuel card for fleets
21-100 employees
Be an early applicant
$135-160k
+ Signing bonus + Equity grant
21-100 employees
Company mission
Coast's mission is to make fleet management easy.
Role
Who you are
- 5+ years of experience in content marketing, or in marketing, demand-generation or growth roles with a strong passion for content
- Experience in an early-stage startup is preferred. Bonus points if you’ve marketed vertical SaaS, field services, fleet management, or financial services products
- Business-minded and customer-obsessed, with a strong drive to create content that is both relevant and impactful for our audience while advancing business objectives
- A creative storyteller who’s willing to experiment with new ideas and get hands-on with content creation
- You believe your content should be differentiated, with a unique voice, but that AI can help you be more efficient
- Managerial experience or proven ability to manage external resources like freelancers and agencies to scale content production effectively
- Business-minded and customer-obsessed, you want to create content that is relevant to our audience while serving our brand and business objectives
What the job involves
- As Senior Content Marketing Manager, you’ll be at the forefront of this challenge—experimenting with topics, formats, channels, and distribution strategies to deliver insightful, engaging, and entertaining content that resonates with our audience and drives measurable results
- You’ll test and iterate on new formats and channels, including audio and video. You’ll leverage AI tools and growth tactics to improve content quality, productivity, and impact
- Content strategy & execution: Own Coast’s content strategy and develop programs that drive customer acquisition and retention. Approach strategy with a distribution-first mindset and plan how our content reaches our audience before production
- Creating insightful content for finance and operations leaders. Become the subject-matter expert in our domains (trade and construction business finances)
- Identify the right themes, perspectives, formats, and channels that will resonate with our audience of finance leaders and fleet managers in the transportation and construction industries
- Optimize and scale content production: Source, hire and manage external resources, including a team of talented freelancers, to scale our content production efforts
- Build and manage an editorial content calendar that ensures a steady stream of high-quality content
- SEO: Act as the main point of contact for our SEO agency and writers
- Thought leadership and corporate communications: Elevate Coast’s voice and perspective in the market, ensuring we’re heard as an innovative leader in the space
- Lead efforts in PR and corporate communications to enhance Coast’s brand presence
Our take
In recent years, companies like Ramp, Brex, Divvy, and others have emerged to provide easier ways for companies to allow their employees to pay for job-related expenses through corporate cards. However, none of these services really work for businesses operating automobile fleets - approximately 10% of B2B card spend in the US.
That’s where Coast comes in, offering a modern card issuing expense solution specifically built for fleets. The Coast card meets the demands of fleets-specific controls, security, and visibility, contributing to preventing fraud and unauthorized use. Its platform allows fleet managers to visualize spend, block or flag transactions for review, and set their own rules for card holders.
With back-to-back funding rounds awarded in 2024, Coast has been focused on expanding its team and the platform’s capabilities, offering a wider range of financial products - including parking, maintenance, and other on-the-road expenses on top of just fuel. Its Visa Fleet card program, which enables Coast Visa Fleet cardholders to make payments wherever Visa is accepted, makes it an attractive option in the market as fleet management continues to modernize.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
52% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2024
$40m
SERIES B
Mar 2024
$25m
EARLY VC
Total funding: $98.5m
Company benefits
- Medical, dental, and vision coverage
- Meaningful stock options
- Flexible vacation policy
Company values
- Collaboration: Our business is complex with a lot of moving parts that requires everyone to work together within and across functions.
- Transparency: We tell the whole truth whenever we can, speak up, and don’t shy away from challenging each other, empathetically.
- Obsession with customers: The customer is our north star, and that means we listen to what they have to say, constantly.
- Eagerness: Our curiosity to learn gives us confidence in innovation. We don’t have all the answers, or even all the right questions.
- Accountability: Everyone at Coast owns every company outcome and nobody lets a ball drop hoping someone else will catch it.
- Rigor: We follow through on quality commitments, and hold ourselves to promises with metrics and standards. Discipline enables agility.
- Scrappiness: We get creative on how to achieve goals within our means, spend money where needed and own and defend the decision.
- Speed: We are never satisfied with where we are and never sit still. We have a bias for action: plan, get it done. Velocity is our oxygen.
Company HQ
SoHo, New York, NY
Articles
Leadership
Daniel Simon
(CEO)Previously co-founded consumer finance startup Bread, which sold to Alliance Data Systems for over $500 million in 2020.
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