Social Media Specialist, Uniswap Labs

• 1-3 years of experience running multiple social media platforms for an organization or agency
• Obsessed with crypto, DeFi, and Web3 as transformative opportunities
• Proven ability to use social media to maintain or build a brand, with experience in everything from explainer threads, to product marketing, to playful memes
• Excellent copywriting skills and ability to develop and adapt tone of voice
• Deep understanding of social media platforms, especially Twitter, Instagram, TikTok, and YouTube
• Experience with social analytics tools like Hootsuite to inform decision making
• Graphic design experience and familiarity with basic design tools to create image content

Desirable

• The Social Media Manager will manage multiple social campaigns simultaneously, use data driven strategies to reach users, and craft thoughtful strategies that will serve unique audiences
• The Social Media Manager should be web3 obsessed and native to Twitter, with a willingness to seek out emerging platforms that help Uniswap reach our target demographics
• The Social Media Manager must also be able to keep a pulse on our key audiences and cultivate relationships with members of the community
• Execute our overall social strategy from concepting ideas, to coordinating among teams, to executing, to creatively bringing messages to life
• Own content creation and execution from start to finish for all platforms, in coordination with multiple teams and while maintaining Uniswap's distinct brand tone
• Coordinate across the organization to develop a deep understanding of product offerings and help plan innovative go-to-market plans for new announcements
• Develop social media calendar for all platforms, which is integrated with communications and product timelines
• Cultivate relationships with users across platforms
• Identify growth opportunities across platforms
• Run analytics and develop insights that are relevant to our core audiences and integrate findings into engagement planning