Go-to-Market Analyst, FISPAN
$80-90k
ERP banking platform
Open for applications
ERP banking platform
101-200 employees
Open for applications
$80-90k
101-200 employees
Company mission
FISPAN's mission is to help banks easily connect with their corporate clients.
Role
Who you are
- The ideal candidate will have a strong background in fintech or tech companies, with proven expertise in pricing analysis, market entry, and taking products to market in new geographies
- An understanding of ERP systems and accounting software is highly beneficial, as FISPAN’s solutions integrate deeply with these platforms to optimize financial processes within mid-market organizations
- Familiarity with ERP systems such as Oracle NetSuite, Sage Intacct, Microsoft Dynamics 365 Business Central, or accounting softwares such as QuickBooks Online and Xero will help in developing more tailored go-to-market strategies for the product’s unique value proposition
- Bachelor’s or Master’s degree in Business, Technology, or a related field
- 4+ years of experience in go-to-market strategy, market research, competitive analysis, and pricing strategy, preferably within the fintech or SaaS industries. Experience in managing global product launches is preferred
- Proven experience in conducting detailed pricing analysis and developing pricing strategies that align with market conditions and business goals. Familiarity with pricing models for both B2B and B2B2B sales is a plus
- Strong experience in conducting market research, customer segmentation, and competitive benchmarking. Ability to analyze complex data to inform strategic decisions on product positioning, pricing, and market entry
- Demonstrated success in leading product launches and go-to-market strategies in international markets. Familiarity with the unique challenges and opportunities in global fintech markets, including regulatory considerations and local customer behaviors
- Experience in working with tech companies, preferably in the fintech space, and familiarity with tools such as HubSpot and Excel for data analysis and reporting. Experience or understanding of ERP systems and accounting software such as Oracle NetSuite, Sage Intacct, Microsoft Dynamics 365 Business Central, QuickBooks Online and Xero a plus
- Excellent verbal and written communication skills, with the ability to create clear, compelling narratives for both internal stakeholders and external customers. Experience presenting strategic recommendations to executive leadership
- Proven ability to collaborate with diverse teams across product, sales, marketing, and customer success to align on strategies and ensure successful execution of GTM initiatives
What the job involves
- We are seeking an experienced Go-to-Market Analyst to drive the success of FISPAN’s pricing strategies, product launches, and competitive positioning
- This role will focus on leading market research, conducting competitive analysis, developing pricing models, and executing go-to-market strategies in existing markets and to expand FISPAN’s footprint internationally
- You will work closely with our Product Marketing and Sales teams to ensure seamless execution of GTM plans and alignment across all teams
- This is a unique position because FISPAN sells to financial institutions — a market segment where traditional GTM strategies and pricing models don't apply
- As such, you’ll need to think beyond standard B2B SaaS sales tactics and develop strategies that address the specific needs and competitive landscape of the financial sector
- Market Research & Competitive Analysis: Conduct in-depth market research to understand global customer needs, emerging trends, and regional variations in the fintech landscape
- Perform detailed competitive analysis to identify opportunities, gaps, and threats, ensuring FISPAN’s product offerings are differentiated and competitive
- Global Pricing Strategy: Lead the development of global pricing strategies, tailored for diverse markets
- Analyze pricing structures based on market conditions, competitor pricing, and customer value perceptions to optimize revenue and profitability
- Work closely with finance, sales, and product marketing teams to implement pricing models that align with FISPAN’s business objectives
- Launch Products into New Markets: Define and execute GTM strategies for new market expansions, ensuring that FISPAN’s products meet the specific demands and regulatory requirements of each market
- Collaborate with product marketing to adapt messaging, positioning, and tactics for different regions to maximize product adoption and growth
- Positioning & Messaging: Develop and refine product positioning, messaging, and value propositions that resonate with target customers in new and existing markets
- Partner with the Product Marketing team to ensure that all go-to-market collateral is aligned with the product’s key differentiators and market needs
- Cross-Functional Collaboration: Work closely with the Product Marketing team and other internal stakeholders (product, sales, marketing, and customer success) to ensure alignment on market research insights, competitive strategies, and launch plans
- Facilitate the flow of information between teams to ensure successful product introductions
Our take
Small/medium sized businesses (SMBs) have come under heightened operational pressure over recent years. It’s no help that this group has historically been radically underserved by legacy banks, but now the tide is turning: many banking institutions are doubling down on improving the quality and efficiency of their commercial banking solutions, and software company FISPAN is helping them get there.
FISPAN helps companies embed their commercial banking services into the existing ERP or accounting software their customers use to run their business. It’s a great way for banks to outsource the level of innovation required to keep up with commercial client demand - and, therefore, a great way of competing with the more agile neobanks, who are siphoning off legacy banking clients in substantial numbers.
FISPAN’s astute positioning has made its platform increasingly attractive for banks under pressure to keep up with the break-neck pace of change in fintech. It’s taking advantage of it too, with plans to expand to the lucrative European and Asian Pacific banking markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Sep 2023
$2m
SERIES A
Dec 2021
$13.9m
SERIES A
Total funding: $39.9m
Company benefits
- 4-Week Vacation
- Health & Wellness Coverage
- 100% Parental Leave Top-Up
- Downtown Vancouver Offices & Amenities including fitness centre
- Daily Coffee Runs & Weekly Team Lunches
- MacBook / Apple equipment
Company values
- Transparency - We foster a culture of openness across all teams
- Achievement - We applaud individual, team, company, and client success
- Collaboration - We adopt a spirit of shared challenge with each other
- Inclusion - We stand for diversity on its own merits
- Trust - We endorse the individual agency of our people
Company HQ
Coal Harbour, Vancouver, BC
Articles
Leadership
Andrea Zand
(Operations Lead)A Simon Fraser University Graduate, with previous experience as an Operations Manager at Aisco Industrial Supply.
Clayton Weir
(CEO)Previously worked as a Senior Analyst and then Head of Growth at BC Tech. Underwent a Teaching Team entrepreneurship with the University of British Columbia, and spent over 5 years on the board of car-sharing co-operative Modo.
Lisa Shields
(Executive Chair)Held senior software engineering roles at MacDonald Dettwiler and Environmental Criminology Research Inc., before moving on to found and serve as CEO/Director of gig economy global payments company Hyperwallet. They are a committee member for FinPay Canada, and on the Board of Directors for Thinkific.
Valery Novikov
(CTO)Held a number of senior software roles at Netcracker Technology, before moving on to found NV Trading. Alongside work at FISPAN, they work as an Instructor at UBC Sauder School of Business.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 12 more jobs at FISPAN