Paid Social Specialist, SharkNinja
DTC Performance Marketing
$61.6-94.5k
3 days a week in office (Needham, MA)
Home devices and appliances
Posted today
Home devices and appliances
1001+ employees
Posted today
$61.6-94.5k
3 days a week in office (Needham, MA)
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 1-2 years of prior paid social buying directly in platform, brand- or agency-side, Meta and TikTok experience preferred
- E-commerce or B2C experience media experience preferred
- Foundational experience with data manipulation in Excel and data dashboards
- Excellent time management and organizational skills
- Foundational understanding of the performance media landscape and total marketing mix
- Excellent communication skills, with the ability to work with a variety of styles and personalities
- Thrives in a fast-paced environment, prioritize and manage multiple deliverables
- Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish
- Experience media-buying directly on social platforms is a must
What the job involves
- The Paid Social Specialist role will play an important role in the day-to-day strategy and execution of our media investment, focused on delivering revenue growth for DTC
- This is a performance-based role, where you will be tasked with finding where to spend the next best dollar and proving out efficiency through sound measurement principles
- Leads on day-to-day activation, optimization, and performance in-platform and with agency against DTC category revenue and forecast
- Support the paid social strategy within each brand, customizing based on the category’s full funnel activation and DTC revenue needs
- Assist in paid social investment growth by identifying new opportunities, proving revenue efficiency, and advocating for the channel
- Responsible for brand and category reporting on weekly basis and as ad hoc deliverables are requested, sharing cross-functionally on a regular cadence
- Partner with creative teams to produce high-impact, platform-specific content that drives revenue efficiently
- End-to-end creative process management such as briefing, feedback, legal approvals, trafficking, and reporting
- Collaborate closely with DTC teams on promotional periods, SKU assortment, and site changes
- Works and communicates closely with Manager on day-to-day deliverables
- Monitor competitor channel activity, spend, and creative to inform our strategy
- QA'ing agency work, ensuring accuracy and excellence in execution
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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