Creative Strategist, Vox Media
$70-80k
Independent media company
Job no longer available
Independent media company
1001+ employees
Job no longer available
$70-80k
1001+ employees
Company mission
To shape the future of the media industry.
Role
Who you are
- The Creative Strategist role on the Vox Media Creative Strategy team calls for a quick-witted, forward-thinking creative with the unique ability to fill the gap between multiple parties, platforms, brands and objectives — with sharp, original, creative solutions
- The role requires a hyper-collaborative, highly-energetic individual with the capacity to think on their feet and operate with effective, superior written and verbal communication skills
- Creative Writing: From a 360º campaign idea to a video treatment to writing pithy copy for a product, event, app, or other marketing initiative, you’re an agile creative writer
- Content Development: You’re a media-agnostic creative who can ideate in terms of integrated advertising campaigns, short and long form content, experiential/events, product design, outdoor/digital installations, and any and everything else. The world is truly your canvas
- Competitive Trend Hunting (Social) & Storytelling: Your social chops are on point - your friends turn to you for the latest and greatest of what’s happening on the Internet and every existing and emerging platform
- Innovation: You can think beyond content to break the mold and blur the lines between advertising, content, technology, interactive experiences… and beyond
- Insights Analysis: You’re a creative and a strategist. You understand the value of insights and you can leverage these insights to create a unique story across any format
- 2+ years copywriting or content experience. Advertising/Brand, Branded Content, or Editorial writing experience, with a portfolio to share. Mix of publisher and brand/agency experience is a plus
- Some experience in working in collaborative sales processes, including the interaction required in an advertising sales environment
- Proven and tested ability to juggle multiple projects, deal with multiple personalities, and maintain a positive attitude through it all
- Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by Vox Creative
- Have the ability to evangelize Creative Strategy to internal stakeholders and clients
- Helpful, but not required: You’re into gaming, sports, or tech — and have the cultural know-how to infuse your passions into your work
What the job involves
- Creative Strategy sits within the Vox Creative organization, leading custom campaign conception, big thinking, and storytelling across a myriad of initiatives — the most critical being RFP responses and pitches
- Our team has a mission to find that “sweet spot” that sits at the intersection of business objectives and creative solutions, and we aim to master the art of uncovering new narratives and fresh perspectives that tell powerful stories for our brands and our clients
- A key player on the fast-growing team, the Creative Strategist’s core responsibilities will include carving out creative solutions and innovations across Vox Media’s full brand portfolio (Vox, The Verge, Recode, SB Nation, Polygon, Eater, Punch, New York Magazine, Intelligencer, The Cut, Vulture, The Strategist, Curbed, Grub Street, POPSUGAR, The Dodo, Thrillist, NowThis)
- These include but are not limited to: content and products including Editorial, Social, Video, Experiential, Podcast and Tech innovations
- With a talent for seeking out new formats, platforms and storylines, this individual is immersed in the digital media world in a way that allows them to consistently bring new solutions to the table, specifically designed to help grow the scope and quality of Vox Media’s creative capabilities across the board in today’s ultra fast-paced digital marketing landscape
- Create and pitch 360º programs across the brand portfolio, for a multitude of advertisers
- Work with sales team to create strategically sound communications ideas
- Present concepts to clients as needed
- Brief internal teams on the creative vision for every project
- Collaborate with on strategic thinking and planning for key accounts
- Utilize Vox Media data (from our Insights and research team) and qualitative insights from competitors, to create unconventional content ideas and strategies
- Develop a broad understanding of all Vox Media Brands: assets, platforms, products, capabilities and offerings
Our take
Whilst magazines and newspapers are not as popular as they once were, digital journalism is alive and well. However, many people feel that digital content is becoming less natural and informative, and instead has become focused on sensationalism and ‘click-bait’ as a means of advertising.
Vox Media publishes media across various digital platforms, focussing on providing insightful and informative journalism through storytelling, commentary, and cultural conversation. Whilst the company's editorial networks are meant for entertainment purposes, they do this through a means that increases awareness and interest of affiliate brands. Generally, their digital content aims to lead readers to subscribe to a podcast, click a link, or purchase a product.
Marketing through digital publishing is nothing new, but Vox Media has approached this with an interesting perspective by focussing on producing content that inspires a reader to follow up on a brand, as opposed to being suggested to do so. This helps the content remain natural and legitimate, as opposed to feeling spammy and pushy. With numerous acquisitions at its back, and a recent and substantial investment in the company, Vox Media will continue scaling its existing brands and operations, as well as securing the resources to continue its ascent into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2015
$200m
SERIES F
Dec 2014
$46.5m
SERIES E
Total funding: $307.7m
Company benefits
- Work from home opportunities
- Comprehensive and inclusive physical and mental healthcare
- 401k program for eligible employees
- Learning and development opportunities
- Employee-assistance programs
- Flexible arrangements depending on job responsibilities
- Generous paid time off
- Expansive parental leave
Company HQ
Dupont Circle, Washington, DC
Leadership
Jim Bankoff
(Chairman & CEO)Jim served as President of Netscape for 2 years before joining Aol as President in 2000. They left after over 6 years to serve as Senior Advisor of Providence Equity Partners and co-found Vox Media in August 2008.
Trei Brundrett
(Senior Advisor)Trei studied at the University of North Carolina before working in Directorship at OzSearch, Mediatruck, Oak Sanderson, and Forward Together. They co-founded Vox Media in 2008, serving since 2017 as COO.
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