Growth Marketing Manager, MANTL

• We’re seeking a results-oriented professional with a strong background in digital marketing, email marketing, outbound campaigns, and database marketing
• You should be passionate about analyzing and optimizing performance metrics to drive MANTL’s growth and success
• If you thrive in a collaborative environment and are eager to contribute to our mission, we would love to hear from you! Join us and be a part of our journey to transform the banking landscape
• You are a collaborative individual contributor who thrives in teamwork, partnering closely with marketing, sales, and the SDR team to launch campaigns
• You are forward-thinker constantly exploring innovative tactics to accelerate growth in our key markets
• You are capable of managing multiple campaigns across various channels simultaneously
• You are inquisitive and eager to understand the nuances of consumer behavior, crafting campaigns that inspire action
• You are skilled in audience segmentation and creative iteration, analyzing performance to refine our approach for optimal results
• You are committed to the belief that “every touch-point creates value,” striving to enhance the effectiveness of our marketing initiatives
• You are a strategic thinker who recognizes how to aligns strategies with broader company objectives
• Bachelor’s degree or equivalent experience
• 4-6 years of experience in managing campaigns and budgets effectively
• A background in Fintech or B2B industries
• Proven track record in running multichannel campaigns across the customer journey, from brand awareness to customer advocacy
• Strong knowledge of inbound and outbound acquisition channels, including paid social, search, email, outbound, and content marketing
• Proficiency in Salesforce and Marketo as your CRM and marketing automation platforms
• Excellent analytical skills, with a comfort in making data-driven decisions
• Proven ability to build relationships and collaborate across all levels of an organization
• Self-motivated with a strong desire for continuous learning and growth
• Exceptional verbal and written communication skills
• Strong problem-solving capabilities

Desirable

• As a Demand Generation Manager, you will leverage your deep insights into the banking industry and your thorough product knowledge to craft effective strategies that captivate and engage our target audience. Your expertise will be crucial in identifying the needs and preferences of our customers, allowing us to tailor our messaging and outreach effectively
• Collaborate with the marketing team to design and implement marketing campaigns that leverage both inbound and outbound strategies to generate new business opportunities
• Manage campaign budgets and maintain a calendar to track activities and progress
• Work alongside marketing analytics, data science, and sales operations to create dashboards and KPI reports that evaluate the success of marketing efforts
• Oversee relationships with third-party media partners to enhance brand visibility and top-of-funnel engagement
• Partner with marketing ops team to develop targeted email campaigns that guide audiences through a tailored buying journeys
• Collaborate with marketing and sales leadership to identify key use cases or segments within the market that can inform campaign strategies
• Work with the creative team to produce timely, relevant content tailored to different stages of the customer journey