Senior Demand Generation Manager, Replit
$171-214k
+ Offers Equity
In office M,W,F
Collaborative coding platform
Open for applications
Collaborative coding platform
201-500 employees
Open for applications
$171-214k
+ Offers Equity
In office M,W,F
201-500 employees
Company mission
To build powerful, simple tools and platforms for learners, educators, and developers.
Role
Who you are
- 10+ years of demand generation experience, with 5+ years in B2B SaaS focused on enterprise customers
- Proven track record building and scaling demand generation programs with demonstrated pipeline contribution and ROI
- Deep expertise in ABM strategies: account selection, multi-channel orchestration, engagement measurement, and campaign creative direction
- Hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase) as a strategic user and stakeholder
- Extensive experience establishing lead management frameworks: lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
- Strong analytical capabilities and obsessive focus on testing, ability to connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
- Proven ability to build cross-functional relationships across Sales, Product, RevOps, and Marketing teams
- Track record converting PLG users into enterprise opportunities is a plus
- Experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus
What the job involves
- The Senior Manager, Demand Generation is responsible for building and scaling Replit's enterprise demand generation function. The role owns B2B campaign strategy, ABM playbook development, funnel architecture, and pipeline accountability across the enterprise segment
- Reporting to the Head of Enterprise Marketing, this role is the architect of Replit's enterprise campaign programs, defining who we target, what we say, and how we engage them across the buyer journey
- Own enterprise pipeline generation through campaign strategy, audience development, and creative programs
- Partner with business leadership and finance to forecast pipeline targets, track performance, and present results in monthly and quarterly business reviews
- Build lead scoring frameworks, funnel definitions, and pipeline attribution models in partnership with RevOps
- Design and launch account-based marketing strategies targeting high-value enterprise accounts: account selection, engagement sequencing, and multi-touch campaign design
- Create repeatable campaign playbooks across ABM, content syndication, webinar programs, and integrated field marketing
- Partner with the AI-driven paid media optimization team to ensure B2B campaigns are measured, tested, and refined based on performance data
- Collaborate with Content, Product Marketing, and Design to develop and iterate on high-performing assets across all stages of the buyer journey, from awareness through closed-won
- Establish a rigorous testing culture across messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
- Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
- Convert Replit's large base of individual users into qualified B2B opportunities by identifying expansion signals and building programs that drive enterprise adoption
- Partner with Product and Analytics on product-qualified lead scoring and routing
Our take
Young students and workers in the tech industry are constantly being encouraged to add programming to their skill-set portfolio to prepare for a digital future. However, getting started with programming environments can be very difficult, requiring computer science knowledge to even boot the programming environment in the first place.
Replit embeds pre-booted programming environments within web browsers, allowing users to begin coding immediately without having to set up the client. The website supports most popular programming languages such as C++, Javascript, and PHP, in addition to frameworks such as Django and Sinatra. The service can be accessed for free and provides access to everything required to program applications including libraries, tutorials, and collaborative capabilities.
The company has attracted millions of users, including some at major tech companies like Google, Facebook, and Stripe. In 2025, it raised $250 million in funding, raising the company's value to $3 billion. It will use this funding to expand its reach and operations and accelerate its product development.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2026
$400m
SERIES D
Jul 2025
$250m
LATE VC
Total funding: $872.2m
Company benefits
- Remote-First and Autonomous Working Environment
- Flexible Work Hours
- Equity
- Home Office Set-Up Stipend
- Health, Dental, Vision, and Life Insurance
- Short Term and Long Term Disability
- Monthly Expenses Stipend
- Commuter Benefits
- Parental and Baby Bonding Leave
- Flexible PTO (2 Weeks Minimum Required) + Holidays
- 401k Program
- Annual Company/Team Offsites (4/year)
Company HQ
Town Center, Foster City, CA
Leadership
Amjad Masad
(Co-Founder & Head of Engineering)They started their career as a Developer at Arcadia, before brief software roles at Boss Consulting, wikikiwis, Untitled Labs, and Yahoo! They were a Founding Engineer at Codecademy and spent over 2 years at Facebook.
Haya Odeh
(Co-Founder)Having worked as a Web Designer for LANA-W.S.I, Boss Consulting, Bdesign, and General Assembl.y, they worked for a year as a Freelance Graphic Designer. In 2015, they co-founded Replit.
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