Senior Demand Generation Manager, Replit
B2B
$165-215k
+ Offers Equity
In office M,W,F
3+ days a week in office (Foster City, CA)
Collaborative coding platform
Be an early applicant
Collaborative coding platform
201-500 employees
Be an early applicant
$165-215k
+ Offers Equity
In office M,W,F
3+ days a week in office (Foster City, CA)
201-500 employees
Company mission
To build powerful, simple tools and platforms for learners, educators, and developers.
Role
Who you are
- 10+ years of B2C & B2B demand generation and performance marketing experience, with 5+ years in B2B SaaS focused on enterprise customers
- Proven track record building demand generation from zero-to-one as the first or early demand gen hire, managing multi-million dollar budgets with demonstrated ROI and pipeline contribution
- Deep expertise in ABM strategies (account selection, multi-channel orchestration, measuring engagement) and hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase)
- Extensive experience establishing lead management frameworks with lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
- Strong analytical capabilities and obsessive focus on testing – you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
- Proven ability to build cross-functional relationships and provide creative direction for demand generation assets
- Track record converting PLG users into enterprise opportunities, experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus
What the job involves
- We're looking for a strategic and hands-on Senior Demand Generation Manager to build Replit's B2B demand generation function from the ground up
- This is a rare opportunity to be the foundational hire establishing our enterprise go-to-market muscle as we transition from product-led growth to a robust sales-led motion
- You'll work directly with our Head of Growth Marketing and collaborate closely with Sales Leadership, Revenue Operations, our Sales Enablement and Product Marketing
- This role requires someone who thrives in 0-to-1 environments and has successfully built demand generation programs that deliver measurable pipeline and revenue
- Own and deliver B2B pipeline generation
- Take full accountability for paid inbound pipeline delivery with a multi-million dollar budget
- Partner with business leadership and finance to forecast, track performance, and present results in monthly and quarterly business reviews
- Build lead scoring frameworks, funnel definitions, and pipeline attribution models
- Build the demand generation infrastructure from scratch
- Partner with Revenue Operations to select, implement, and optimize the marketing technology stack (MAP, intent data, ABM platforms, analytics)
- Stand up and scale all demand generation channels: paid search, paid social, display, ABM, content syndication, and webinar programs
- Develop and launch account-based marketing strategies targeting high-value enterprise accounts
- Drive content, creative strategy, and relentless optimization
- Ensure we have the right content and creative assets across all stages of the buyer journey
- Collaborate with Content and Design teams to develop and iterate on high-performing assets
- Establish a rigorous testing culture – constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
- Execute cross-functionally and drive alignment
- Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
- Mobilize internal marketing teams and external agencies to execute your strategic vision
- Build relationships across Product Marketing, Content, Design, Sales Enablement, and Analytics to deliver integrated campaigns
- Leverage Replit's unique PLG-to-Sales motion
- Convert our large base of individual users into qualified B2B opportunities by identifying workplace expansion signals
- Partner with Product and Analytics teams to instrument product-qualified lead (PQL) scoring and routing
Our take
Young students and workers in the tech industry are constantly being encouraged to add programming to their skill-set portfolio to prepare for a digital future. However, getting started with programming environments can be very difficult, requiring computer science knowledge to even boot the programming environment in the first place.
Replit embeds pre-booted programming environments within web browsers, allowing users to begin coding immediately without having to set up the client. The website supports most popular programming languages such as C++, Javascript, and PHP, in addition to frameworks such as Django and Sinatra. The service can be accessed for free and provides access to everything required to program applications including libraries, tutorials, and collaborative capabilities.
The company has attracted millions of users, including some at major tech companies like Google, Facebook, and Stripe. In 2025, it raised $250 million in funding, raising the company's value to $3 billion. It will use this funding to expand its reach and operations and accelerate its product development.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2026
$400m
LATE VC
Jul 2025
$250m
LATE VC
Total funding: $872.2m
Company benefits
- Remote-First and Autonomous Working Environment
- Flexible Work Hours
- Equity
- Home Office Set-Up Stipend
- Health, Dental, Vision, and Life Insurance
- Short Term and Long Term Disability
- Monthly Expenses Stipend
- Commuter Benefits
- Parental and Baby Bonding Leave
- Flexible PTO (2 Weeks Minimum Required) + Holidays
- 401k Program
- Annual Company/Team Offsites (4/year)
Company HQ
Town Center, Foster City, CA
Leadership
Amjad Masad
(Co-Founder & Head of Engineering)They started their career as a Developer at Arcadia, before brief software roles at Boss Consulting, wikikiwis, Untitled Labs, and Yahoo! They were a Founding Engineer at Codecademy and spent over 2 years at Facebook.
Haya Odeh
(Co-Founder)Having worked as a Web Designer for LANA-W.S.I, Boss Consulting, Bdesign, and General Assembl.y, they worked for a year as a Freelance Graphic Designer. In 2015, they co-founded Replit.
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