Director of Product Marketing, Bilt Rewards

$130-165k

Eligible for equity and an annual performance-based bonus

Senior and Expert level
New York

4-5 days a week in office

Bilt Rewards

Loyalty program for property renters

Open for applications

Bilt Rewards

Loyalty program for property renters

101-200 employees

FintechB2CRentingCredit cardsSaaS

Open for applications

$130-165k

Eligible for equity and an annual performance-based bonus

Senior and Expert level
New York

4-5 days a week in office

101-200 employees

FintechB2CRentingCredit cardsSaaS

Company mission

To give young people a way to earn rewards on their rent payments, and to help them on the path toward homeownership

Role

Who you are

  • 5+ years of marketing experience
  • Loyalty program and / or travel industry experience is a plus
  • Driven, hard-working, self-starter who can thrive in a fast-paced environment
  • Experience with copywriting, deck/asset creation, and an eye for design
  • Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics
  • Cross-functional coordination and strong interpersonal skills
  • Organized and detail-oriented
  • Ability to work quickly and efficiently in high-pressure situations

What the job involves

  • As the Director of Product Marketing, you will be responsible for communicating the value of Bilt Rewards’ products and benefits to customers and partners
  • You’ll be focused on developing and implementing clear and compelling product marketing strategies and messaging across touchpoints to educate our audience and activate key behaviors
  • Manage product marketing strategy across new product and benefit launches through messaging development, asset creation, and customer journey strategy
  • Own the timeline and core milestones for go-to-market deliverables to ensure a smooth and on time launch
  • Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves
  • Create and maintain training & informational materials to educate and activate partners on both new and existing benefits/product features
  • Partner cross-functionally to determine creative ways to bring Bilt’s products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more
  • Collaborate with marketing counterparts at partner companies to bring initiatives to life with their approval
  • Analyze campaign and product performance and use results to iterate on product marketing strategy

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Insights

55% employee growth in 12 months

Company

Company benefits

  • Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program
  • Health insurance for you (& your loved ones) from day one - Enjoy a One Medical Membership, wellness stipends, family programs and more, on us. We’ve got you and your family covered from day one
  • 401k plan with a match - Retirement may feel more like a pipe dream than a reality but we’re here to help you get there
  • Commuter FSAs - We believe the best ideas come from being together in one place. We just don’t think getting there should be so expensive
  • UNLIMITED PTO - Because we believe that working hard shouldn’t mean always working. Take time for yourself as often as you need it
  • Exclusive Employee only Bilt Points - We give our employees unique opportunities to earn points throughout their time at Bilt
  • Team Events - We believe in human connection so we hold events to help our employees break from the monotony of the typical work week

Funding (last 2 of 6 rounds)

Aug 2024

$150m

LATE VC

Jan 2024

$200m

LATE VC

Total funding: $563.3m

Our take

Millions of Americans participate in credit card programs that enable them to earn points from everyday spending. Bilt is a loyalty program that enables renters to earn points from what is typically their largest monthly outgoing: rent.

Landlords have long been unwilling to accept payment by credit card due to the high fees involved, an issue Bilt is tackling head-on. Within a few months of launching in mid-2021, Bilt was serving more than 2 million rental units. Whilst focusing on rent payments in the beginning, Bilt hopes to morph into an end-to-end service for renters looking to buy a home, which could eventually involve becoming a mortgage provider.

Bilt is targeting a lucrative market of 109 million renters in the US alone, with 4 million rental units using its platform. The company has secured impressive funding of more than $200 million led by General Catalyst Partners, which it is using to expand its Rewards Alliance programme - a partnership of multifamily, single family and student housing operators - alongside the local merchant focused Neighborhood Rewards program.

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Steph

Company Specialist at Welcome to the Jungle