Marketing Campaign Manager, Kpler
Maritime
More information about location
Data and analytics for trade
Posted today
Data and analytics for trade
201-500 employees
Posted today
More information about location
201-500 employees
Company mission
To facilitate efficient and sustainable trade through the provision of state-of-the art, technology-led data, analytics and market insight.
Role
Who you are
- Experience: 3-5 years of B2B marketing experience, preferably within the maritime, shipping, or commodities industry, with a proven track record managing integrated marketing campaigns from planning through execution and analysis
- Project management expertise: Strong organisational skills with the ability to manage multiple simultaneous campaigns across different business units. Experience with project management tools (e.g., Asana, Jira, Monday.com) to build and maintain detailed project plans
- Data & analytics proficiency: Hands-on experience with marketing automation platforms (HubSpot) and CRM systems (Salesforce). Ability to translate data into clear, concise reports and make data-driven recommendations
- Stakeholder & vendor management: Excellent interpersonal and communication skills to liaise effectively with internal stakeholders (Product Marketing, Sales, Regional Marketers) and external agencies. Experience managing external partners, ensuring deliverables meet scope, budget, and timeline
What the job involves
- As the Marketing Campaign Manager – Maritime, you will lead the planning, execution, and performance tracking of integrated growth marketing campaigns for Kpler’s maritime business units
- Partnering closely with Product Marketing, Directors of Business Units, Sales, and Regional Marketers, you will gather requirements, define campaign objectives, and orchestrate cross-functional efforts to drive ongoing demand
- You will collaborate with external agencies, vendors, and internal teams to ensure campaigns are well-coordinated, localised, and optimised for performance
- Success in this role will be measured by on-time delivery, adherence to budget, and the ability to demonstrate campaign ROI through data-driven insights
- Stakeholder coordination & requirements gathering: Serve as the primary liaison between Product Marketing, Business Unit Directors, Sales, and Growth Marketing to collect campaign briefs, timelines, and performance goals. Translate stakeholder needs into a detailed campaign plan, including messaging, channel mix, asset requirements, and budget allocation
- Campaign strategy & planning: Develop integrated campaign roadmaps for product launches, feature releases, and evergreen demand-generation programs across selected maritime business units
- Project management & execution: Own end-to-end project management: build timelines, manage task owners, mitigate risk, and ensure all deliverables meet quality standards and deadlines. Coordinate with external agencies and vendors to produce creative assets and manage production timelines. Engage regional marketing teams to localise campaign assets – translations, region-specific collateral, etc
- Performance measurement & analytics: Define KPIs for each campaign and establish dashboards for real-time monitoring. Conduct post-campaign analysis to surface insights and actionable recommendations. Work with Marketing Operations to ensure data cleanliness and iterate on campaign elements to improve ROI
- Budget & vendor management: Monitor campaign budgets and track spend against projections. Manage relationships with external agencies, negotiate scopes of work, and ensure deliverables align with budget and timelin
Salary benchmarks
Our take
Even as more and more industries digitise, processes in legacy industries such as trade remain relatively archaic – with commodity markets running on incomplete, dispersed and sometimes inaccurate information. Kpler, founded in 2014, brings data technology to trade, in order to make the space more efficient and sustainable.
Kpler is the leader in its field, claiming ten times the revenue and commercial footprint of its nearest competitor. The company supplies real-time, transparent data on commodity markets, as well as actionable insights for those acting in the industry. Partnerships with leading data providers and analytics firms have bolstered Kpler’s offerings to cover a range of markets across the trading space, cementing its leadership as a provider of commodity market data.
Kpler has received massive funding for its continued expansion, received atop already impressive growth and between 2022 and 2023, acquired five companies. The investment is being used to make more smart acquisitions, of note within the growing maritime analytics and logistics market, hire talent, and accelerate development to ensure it remains at the forefront of its field.
Steph
Company Specialist at Welcome to the Jungle
Insights
92% employee growth in 12 months
Company
Funding (1 round)
Apr 2022
$220m
GROWTH EQUITY VC
Total funding: $220m
Company benefits
- Flexible office policy: Work in office spaces at central locations, sponsored co-working hubs or in a full-remote set-up.
- Home office set-up & monthly allowance: We provide top of the range office equipment along with a set-up budget for whatever you need. Along with a monthly allowance for electricity and Wi-Fi.
- Health insurance coverage: We offer health insurance coverage for employees to ensure you are always safe and healthy.
- Time-off when you need it: Global maternity, parental, medical, festivals, and compassionate leave policies aligned to the contemporary needs of the family, and individual choices.
- Special discounts and offers: Get exclusive access to country-specific employee discount programs (hotel, restaurants, tech products, etc.).
- Regular outings and social events: We hold regular events (online and on-site) for staff to socialise and interact with each other in the team.
Company HQ
Etterbeek, Brussels
Leadership
François Cazor
(CEO)Non Executive Director at Spark Commodities. Co-founder and former CEO of eCO2Market. Previously an Associate Director at HSBC, with experience in Trading.
Jean Maynier
(CTO)Non Executive Director at Spark Commodities. Co-founder and former CEO of eCO2Market. Previously a System Adviser at CDPQ, with experience as a Business Analyst.
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