Product Marketing, theSkimm
Contractor
Monthly pay rate: $10,000
More information about location
2-4 days a week in office
Female-focussed news and lifestyle website
Job no longer available
Female-focussed news and lifestyle website
101-200 employees
Job no longer available
Monthly pay rate: $10,000
More information about location
2-4 days a week in office
101-200 employees
Company mission
TheSkimm's mission is to succinctly give women the information they need to make confident decisions.
Role
Who you are
- This individual will have an eye to the future, building the runway for scalable revenue growth tied to product launches
- This role requires a strategic thinking with a passion for research, storytelling, content, and innovations
- A minimum of 5-6 years of editorial experience, ideally including money and career content
- 5+ years experience with DTC subscription businesses and fluency in digital marketing, advertising, product management, growth tactics, and social media
- Ability to gather and interpret data from various sources to provide actionable insights and recommendations for product positioning
- Strong general marketing skills with a passion for winning over the customer
- Experience working with users to develop compelling success stories and testimonials that drive brand credibility
- Strong understanding of B2C/ DTC marketing strategies, user acquisition, product testing, product analytics, and flywheel methodology
- Excellent leadership and communication skills, with the ability to collaborate effectively with cross-functional teams
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Experience with marketing automation tools, CRM systems, affiliates, influencers, and analytics platforms
- Superior written and oral communication skills
- Experience managing and measuring marketing performance in various channels
- Entrepreneurial spirit and willingness to take risks and move into uncharted territory
What the job involves
- This is a short-term, contract position for 3 months
- TheSkimm is hiring a Product Marketing Contractor
- The Product Marketing Contractor will drive product marketing initiatives related to theSkimm’s consumer subscript product
- Product Marketing is critical in ensuring our users have the best possible experience across Skimm+, from initial product awareness through to post-launch support
- Develop and iterate upon comprehensive marketing and growth strategies related to Skimm_ with detailed customer acquisition, retention, and go-to-market strategies. Oversee and execute upon this strategy to drive new and recurring revenue and overall growth
- Lead creation of messaging, UX copy, and collateral to effectively communicate to target audiences
- Define business metrics, measurement plans, to continuously measure and optimize your product marketing initiates
- Partner with the growth marketing team on the creation of compelling and effective marketing campaigns across various channels, including digital, social media, email, and offline channels
- Collaborate with product teams to develop and refine the product roadmap to address customer needs and new opportunities and to distill features and benefits of major launches into positioning and messaging
- Conduct customer interviews and gather feedback to understand pain points and customer needs, to inform product development and marketing strategies
- Analyze market trends, customer behavior, and competitor activities to identify opportunities and optimize marketing strategies
- Manage stakeholder communications. Set and continually manage expectations
- Spearhead the communication strategy for crucial changes in product functionality, lifecycle, and pricing, both internally and externall
Our take
The rapid growth of the internet has given rise to unprecedented access to online information, but this has not been entirely positive. The sheer mass of competing news websites has led to politically-charged, inaccurate, and sensationalist media publishings becoming commonplace. Yet, the demand for feminist and non-partisan news that truly contributes to daily life is higher than ever.
TheSkimm provides a female-focused news and lifestyle website, publishing content regarding the latest news, financial advice, mental wellness tips, and other lifestyle content. The company differentiates itself from competitors by ensuring all information provided is genuinely helpful to the daily lives of women, achieved by checking that each piece is well researched, transparent, and without political motivations.
Whilst the company will face fierce competition from other female-focused content sites, TheSkimm has recognized that many such sites are tabloids, compromising the validity and usefulness of contained information. Through its focus on accurate publishing and content value, the company hopes to enrich the lives of women by ensuring that they always have the information to make life decisions comfortably.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2019
$12m
SERIES C
May 2018
$12m
SERIES C
Total funding: $40m
Company benefits
- Unlimited vacation policy and generous holiday observances
- A hybrid working model with flexibility for remote work
- Comprehensive insurance plans and commuter benefits
- Auto-enrollment into a MassMutual 401(k) plan starting on your first day and employer contribution available after one year of employment
- Rewards for every work anniversary
- One month paid sabbatical after your five year anniversary as a full-time employee
- 18 weeks of paid parental leave (adoption, fostering and surrogacy included)
- Bereavement leave for pregnancy loss
- Phased return to work schedule availability
- Flexibility based on parental schedules
- Access to family building and fertility benefits
- Flexible and broad-scale child support program
- We honor Sacred Time in our workplace
- We have aligned company “time off” during the summer to truly allow for us all to break from our work at the same time
- We offer fitness membership reimbursement
- One Medical Membership is included with our benefits
- Competitive salary and equity packages
- Complimentary access to theSkimm’s suite of membership products and swag
- The opportunity to be part of a values-driven, hardworking, and diverse group of people building a media company that makes it easier to live smarter
Company HQ
Flatiron District, New York, NY
Leadership
Carly Zakin
(Co-CEO & Co-Founder)Experience as Associate Producer of Sirens Media and NBC Peacock Productions. Founder and Head Consultant of HigherWrite since 2011.
Danielle Weisberg
(Co-CEO & Co-Founder)Experience as Assistant Editor for The Daily Beast. Associate Producer for NBC News from 2010 to 2012.
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