Head of Marketing, Firstbase.io

• We are looking for risk-takers with diverse experience able to provide fearless feedback
• 4+ years in marketing leadership (overseeing an entire marketing org or Product Marketing) in a growth-stage multi-product company or platform (b2b or b2c)
• Track record of finding unusual and unconventional ways to approach customer acquisition
• Track record of scaling the marketing department headcount quickly with a high success rate
• Highly skilled in PPC campaign management
• Success in developing and launching highly-successful PR strategies in collaboration with top-tier media outlets
• Extensive experience in implementing and scaling analytics tools and A/B testing tools
• Strong interest in startups
• High-energy personality

Desirable

• Firstbase is looking for a passionate, experienced leader to build and grow a team dedicated to user acquisition and growth
• You will lead the entire marketing team, including Product Marketing, Paid Marketing, Organic efforts (content, social) and other marketing functions
• Identify and launch long term strategic initiatives that will deliver growth
• Build an scale the Product Marketing function
• Lead product marketing, and promote Firstbase as leader in the entity formation and company management
• Partner with Biz Ops to drive demand forecasting and planning across the entire marketing team
• Partner with Business Development and Sales to scale channel partnerships
• Constantly improve analytics and data tracking across the marketing organization; deliver a consistent and straightforward weekly analytics framework to the leadership team
• Attract, retain and grow a high performing team
• Guide A/B creative tests on campaigns online and offline to identify what works best
• Test new channels, platforms, tools, and systems to see what works
• Oversee paid media strategy & content initiatives to drive KPIs