Digital Marketing Specialist, Wolters Kluwer

CA$70.6-113k

This role is eligible for Bonus

Mid and Senior level

Toronto

2+ days a week in office (North York, ON)

AI-powered solutions for professionals

Be an early applicant

AI-powered solutions for professionals

1001+ employees

B2BEnterpriseLegalBusiness IntelligenceFinancial ServicesAutomation

Be an early applicant

CA$70.6-113k

This role is eligible for Bonus

Mid and Senior level

Toronto

2+ days a week in office (North York, ON)

1001+ employees

B2BEnterpriseLegalBusiness IntelligenceFinancial ServicesAutomation

Company mission

To help customers make critical decisions every day by providing expert solutions tha to combine deep domain knowledge with technology.

Job

Company

Role

Who you are

This role is suited for professionals who have a solid foundation in digital marketing and are ready to advance their careers by making significant contributions to our marketing efforts
Advanced Campaign Management: Proficient in leading and executing comprehensive campaigns
Content Optimization: Skillful in developing and optimizing digital content
Competitive Analysis: Expertise in conducting detailed market and competitor analysis
SEO Strategy: Advanced understanding of and ability to implement effective SEO strategies
Data Analysis: Proficiency in analyzing KPIs and deriving actionable insights
Project Collaboration: Strong collaboration skills with cross-functional teams
Innovative Thinking: Ability to innovate and experiment with new tools and techniques
Brand Consistency: Ensure digital content is consistently aligned with brand guidelines

What the job involves

As a Digital Marketing Manager, you will be a key player in driving our digital marketing initiatives. You will take on more advanced projects, bring innovative ideas to the table, and work with minimal supervision
Lead and execute comprehensive digital marketing campaigns
Develop and optimize content for multiple digital channels
Perform in-depth market research and competitor analysis
Update, manage, and optimize website content regularly
Analyze key performance indicators (KPIs) and provide actionable insights
Implement advanced SEO strategies to improve search engine rankings
Design and execute sophisticated email marketing campaigns
Collaborate with cross-functional teams to create cohesive marketing materials
Collaborate with Influencers and agencies in the Tax space
Innovate and experiment with new digital marketing tools and techniques
Ensure all digital content aligns with the company’s brand voice and guidelines

Our take

For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.

While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

Glassdoor (3.7)

Company

Company HQ

Alphen aan den Rijn, Netherlands

Leadership

Nancy McKinstry

(CEO & Chairman of the Executive Board, not founder)

Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.

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