Freelance Community & Social Coordinator, Brooklinen

• 1–2 years of experience supporting social media or digital content for a brand
• Familiarity with Instagram, TikTok, and Pinterest
• Strong organizational skills and attention to detail
• An intuitive sense for how brands should participate in online conversations
• Curiosity about what people respond to culturally and creatively
• Someone who enjoys both the operational and creative sides of social media
• A collaborative, easygoing teammate who’s comfortable jumping in where needed

Desirable

• Our social channels are often where people experience the brand most directly. The tone, responsiveness, and everyday interactions there shape how Brooklinen is felt by the people who follow and shop with us. This role helps ensure those moments feel welcoming, genuine, and true to who we are
• We’re looking for a Freelance Community & Social Coordinator to support the day-to-day rhythm of Brooklinen’s social channels. This person will help keep our content organized, our community conversations thoughtful, and our social presence closely connected to the people who engage with our brand every day
• If you enjoy the mix of organization, creativity, and cultural awareness that keeps social media feeling alive, this role sits right at the center of it
• Approximately 15 hours per week
• Initial 3-month engagement, with the potential to extend based on business needs
• Maintain and update content calendars across Instagram, TikTok, and Pinterest
• Schedule posts and ensure content is tailored appropriately for each platform
• Help keep the behind-the-scenes workflow organized so the team can move quickly
• Monitor comments and conversations across Brooklinen’s social channels
• Respond where appropriate and route customer questions to our CX team when needed
• Help ensure Brooklinen shows up online in a way that feels warm, natural, and human
• Source user-generated content that reflects how people actually live with our products
• Keep an eye out for product mentions, cultural moments, and conversations where Brooklinen can participate naturally
• Flag creator or partnership opportunities and coordinate with PR when relevant
• Assist with weekly reporting and performance tracking across channels
• Help surface insights about what content resonates with our community