Lifecycle Marketing Manager, Grammarly
Monetization
$125-169k
Salary dependent on location
More information about location
AI-powered writing assistant
Job no longer available
AI-powered writing assistant
1001+ employees
Job no longer available
$125-169k
Salary dependent on location
More information about location
1001+ employees
Company mission
Grammarly's mission is to improve lives by improving communication.
Role
Who you are
- Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable
- Is inspired by our MOVE principles, which are the blueprint for how things get done at Grammarly: move fast and learn faster, obsess about creating customer value, value impact over activity, and embrace healthy disagreement rooted in trust
- Is able to collaborate in person 2 weeks per quarter, traveling if necessary to the hub where the team is based
- Owns the daily execution of email, in-app, and push campaigns, including building, scheduling, and testing
- Use data insights to create high-impact programs with a bias for experimentation
- Collaborates cross-functionally with marketing, product, engineering, and analytics teams to unlock new opportunities for large-scale efficiency and productivity
- Prioritize, manage multiple projects and deadlines, and execute ruthlessly; demonstrates both short-term and long-term thinking
- Collaborates concisely and communicates results and strategic plans with leaders and team members
- Pull and analyze data and report on campaigns and experiments
- Brings in retention, customer, and/or loyalty marketing at scale for a SaaS (software as a service) company
What the job involves
- To achieve our ambitious goals, we’re looking for a Lifecycle Marketing Manager to join our lifecycle marketing monetization team
- This role will play a significant role in growing the business by enabling key renewal, winback, and retention-focused campaigns and programs, driving process improvement, how we understand performance data, and prioritizing experimentation and program optimization
- You’ll also lead, execute, and optimize email and in-product marketing programs supporting Grammarly’s Lifecycle Marketing strategies
- As a Lifecycle Marketing Manager focused on monetization within the Renewals and Retention stage of the customer journey, you will be a key part of building and optimizing foundational programs to help us increase Net Dollar Retention (NDR) and Customer Lifetime Value (CLTV) through increased renewal rate and return subscriber rate
- Contribute to the strategy and initiatives to deliver impact to key outcomes
- Own the day-to-day execution of email, in-app, and push campaigns, including building, scheduling, and testing
- Coordinate cross-functional projects and campaigns between marketing, product, engineering, support, and analytics teams
- Work across various channels, stakeholders, and projects to build models, analyze data, advise channel managers, and set up experiments
- Curate marketing processes and reporting
- Establish an operational center of excellence within Lifecycle and be a thought leader
Our take
From professional writing to everyday correspondence, effective communication is critical. Grammarly is an AI-powered writing assistant that helps people write clearly and without mistakes, checking spelling, grammar, and other potential pitfalls.
Grammarly was originally launched as a subscription service for students, although the platform has moved into the mainstream in the last decade. It went freemium in 2015 and now works across more than 500,000 applications and websites, including email clients, enterprise software, and word processors. Paid tiers give users more tools beyond grammar and spelling checks, including things like word choice, sentence rewrites, tone adjustments, fluency, and formality level.
The company has been profitable since the beginning and now has a valuation of more than $13 billion, placing it among the 10 most valuable startups in the US. The AI writing assistant space is heating up, and Grammarly is hoping to defend its position against offerings including Scalenut, Ginger and Microsoft's Editor by the release of its SDK, making it far easier to integrate Grammarly into other applications. So far, this has been used in over 4,000 products and earned excellent ratings and increased user numbers of Grammarly's service.
Steph
Company Specialist at Welcome to the Jungle
Insights
44% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2021
$200m
LATE VC
Oct 2019
$90m
LATE VC
Total funding: $400m
Company benefits
- Support for professional development with training, coaching, and regular feedback
- Global, local, and team-specific events and programs
- Catered lunches
- Gym and recreation stipends
- Admission discounts
- Work from home opportunities
- Medical, dental, vision, financial, and other benefits, as well as equity
- Support to set up a home office
- Ample and defined time off
- 401(k) matching
Company HQ
Financial District, San Francisco, CA
Leadership
Alex Shevchenko
(Co-Founder & Board Member)Studied at Vienna's International University before receiving an MBA from the University of Toronto. Co-founded MyDropBox.com in 2006. The company was bought by Blackboard Inc. three years later. Co-founded Grammarly in 2009.
Max Lytvyn
(Co-Founder & Board Member)Studied for an MBA at Vanderbilt University before joining Blacboard Inc. as Director of Product Strategy in 2007. Was General Manager and then Partner at Sciworth Labs from 2004 to 2013. Was a Board Member at Uniweb and invested in farmland investment platform FarmTogether.
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