Senior B2B Marketing Manager, MOTORS
+ Discretionary Bonus
More information about location
Online used car marketplace
Open for applications
Online used car marketplace
101-200 employees
Open for applications
+ Discretionary Bonus
More information about location
101-200 employees
Company mission
To better connect buyers and sellers of vehicles and reduce consumer frustrations with the search process through smart, intuitive products.
Role
Who you are
- We’re looking for a passionate, dynamic and confident Senior B2B Marketing Manager
What the job involves
- Help create and execute our B2B marketing strategy, including owning the B2B lead generation delivery for the business to ensure the sales teams achieve their monthly sales targets
- Creating high levels of awareness of our proposition amongst key trade audiences though delivery of PR and thought-leadership campaigns
- Driving inbound leads through a mix of online and offline channels
- Stakeholder management, including senior leadership, championing the trade brand, strategy and ensuring our internal teams have the materials and insight they need to support their conversations with customers
- Additional responsibilities include management of B2B website, event management, support on creation and delivery of life-cycle marketing campaigns and collaboration with B2C marketing colleagues to leverage consumer campaigns in B2B marketing. Moreover, you will be a brand guardian, ensuring the accuracy of content and use of our brand in all materials
- Create and execute a compelling programme of ‘always-on’ marketing activity across multiple channels (online, print, social, email, industry events etc.) to raise awareness and increase consideration of proposition
- Drive inbound new business sales enquiries, through a mix of online, offline and eCRM, tailoring messages as required to ensure maximum resonance with different target audiences
- Work closely with eCRM manager on strategy and messaging for retention programmes, exploring new opportunities to demonstrate value to existing clients
- Includes briefing agencies, managing production schedule and budgets, working with legal counsel to ensure compliance, delivery of assets on time and roll out of communications /campaigns to sales teams and stakeholders
- Be the go-to person for brand and collateral support / questions from sales teams
- Attend and present in weekly sales meetings and company All Hands to update on project progress and get buy-in for ideas
- Production and management of all sales materials, including video collateral and case studies including master sales decks, keeping them up to date, working with the Analytics team and agency / internal resources
- Production and execution of any B2B events activity
- Manage the commercial / sales team centralised resources (Sharepoint, Google Drive, Internal wiki) and sharing of sales support collateral and information, ensuring all material is accurate and up to date
- Work with internal stakeholders and external agencies to manage the end to end production of engaging communication pieces: newsletters, monthly trend reports, audience insight, product and brand updates etc., copy-writing and/or sub-editing where required
- Work with PR agency to create & execute a PR content calendar, including speaker opportunities
Application process
- We usually respond within a week
Salary benchmarks
Our take
Used car marketplace MOTORS has had quite the journey, having been founded by a partnership between the Daily Mail and General Trust before its acquisition by Cox Automotive and, subsequently, Gumtree. Now, it’s an independent used car marketplace that hosts hundreds of thousands of used cars, as well as reviews, guides and advice.
With fifteen years of experience behind it, MOTORS has capitalised on its ownership journey to become the go-to used car marketplace for the UK. Operating within a challenging economy, MOTORS is in a strong position, even buying “household name” and competitor Cazoo, which went into administration in 2024. This suggests that MOTORS will continue to maintain its nation-leading position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Company benefits
- Discretionary Bonus
- Pension Scheme (up to 9% Employer Contribution)
- Employee recognition scheme with great financial prizes ££
- 25 days holiday per year growing with length of service
- Hybrid and UK Remote working depending on role
- Generous Family Friendly Leave
- Free counseling and support (for when you might need it)
- Private Healthcare Insurance
- Private Dental insurance cover & Cashback
- Online private GP service
- Generous sick pay support
- Life assurance policy (x4 Life Assurance)
- Social & Inclusion Calendar - packed with events
- Free food and beverage in our office locations
Company HQ
Richmond, UK
Articles
Leadership
Barry Judge
(CEO)Former CEO & current Board Member at houza. They are also the former CEO of OLX, dubizzle, and dealglobber.com (which they Co-Founded).
People progressing
Head of Account Management.
Diversity, Equity & Inclusion at MOTORS
Rhys Shipman (Talent Acquisition Partner )
- Here at MOTORS & Cazoo, we’re striving to foster a culture of belonging and empowerment, a place where everyone can be celebrated for who they are, with equal opportunities for growth and career development.
- We understand that having diverse and inclusive teams fuels creativity and stronger performance. That’s why we’re committed to discovering new talent so that when you join us, you can be you! We know we’re not perfect, and true inclusion and belonging is a journey. As part of our commitment to create inclusion for all in 2023, listed below are a few of the things we’re up to. And that’s really just the start!
- Improve equitable hiring processes by removing bias from job applications
- Delivering training on Unconscious Bias, Culture And Identity Awareness, & Inclusive Leadership
- Celebrating diversity through our company-wide inclusion calendar
- Fostering Community Groups (ERGs) with investment for each group
- Continuing our People Ambassador Programme to have more representative voices involved in decision making
- Accelerating diverse talent through a mentoring programme
- Sponsorship to attend an external coaching programme to elevate women’s voices
- Partnering with charitable organisations to drive inclusion and belonging within wider communities
- Reviewing the accessibility of our workplace, practices and policies
Share this job
View 3 more jobs at MOTORS