Industry Marketing Manager, Fingerprint
Banking & Financial Services
$140-160k
More information about location
Device intelligence platform for fraud detection
Open for applications
Device intelligence platform for fraud detection
201-500 employees
Open for applications
$140-160k
More information about location
201-500 employees
Company mission
To power a safe and seamless internet through device intelligence.
Role
Who you are
- 6–10 years of B2B marketing experience, with at least 3+ years focused on banking, financial services, or fintech
- Strong grasp of enterprise buyer personas, risk and compliance priorities, and the digital transformation landscape within financial institutions
- Proven experience owning vertical marketing strategy and collaborating cross-functionally to deliver measurable pipeline impact
- Exceptional writing, storytelling, and content development skills; ability to tailor tone and message for different audiences
- Confident representing the company at industry events and engaging directly with senior-level stakeholders
- Strong program management and prioritization skills; thrives in a fast-moving, high-growth environment
- The ideal candidate is well-connected within the BFSI ecosystem, with familiarity across banking associations, industry events, and media
What the job involves
- The Manager, Industry Marketing (Banking & Financial Services) will own and execute Fingerprint’s marketing strategy for one of our key verticals
- You’ll combine deep industry knowledge with creative marketing instincts to shape how Fingerprint shows up in the financial services ecosystem, from brand storytelling and thought leadership to sales enablement and event presence
- You’ll shape the narrative for one of the most important industries we serve, bringing clarity and creativity to complex topics like identity and fraud
- This role sits within the Product Marketing organization, collaborating closely with Product, Sales, Content and Demand Generation to drive vertical awareness, pipeline, and revenue among Fortune 500 financial institutions, fintechs, and payment providers
- Own the vertical strategy - Build and execute the go-to-market plan for Banking & Financial Services, aligned with Fingerprint’s growth goals and enterprise sales priorities
- Be the industry voice - Develop and articulate a compelling POV on identity, fraud, and risk prevention in financial services; become a trusted internal and external subject-matter expert
- Create high-impact content - Write and direct thought leadership pieces, customer stories, web copy, presentations, and campaigns tailored to the BFSI audience
- Elevate Fingerprint’s visibility - Represent the brand at major industry events and conferences; identify speaking, sponsorship, and partnership opportunities that build credibility
- Fuel demand and enable sales - Partner with Demand Gen and Sales to design campaigns, ABM initiatives, and enablement materials that accelerate pipeline within target accounts
- Translate product innovation into business value - Work cross-functionally with Product Marketing to align messaging and launches with the challenges and priorities of enterprise financial institutions
- Track market and competitive trends - Stay ahead of shifts in fraud, risk, payments, and authentication landscapes to refine positioning and ensure Fingerprint remains top of mind
- Establish processes and best practices for industry marketing
Our take
Digital fingerprinting is an essential process in web browsers that tracks the digital address of a device to monitor web activity. This technique facilitates the identification of fraud and spam, as well as warning signs of account takeovers. However, the success of this requires users to accept cookies, a requirement that is easy to avoid.
Fingerprint provides a digital fingerprinting tool that generates a unique identifier of browser activity without requiring the user to accept cookies. The service uses the same WebGL and canvas fingerprinting utilized by existing competitors, but instead of focusing on devices, it identifies web activity. Suspicious activity will result in the identified user being logged in a database, allowing the service to be improved for others.
With this innovative approach, Fingerprint has been able to build up an impressive client roster of over 6,000 companies, including 16% of the top 500 websites by traffic. As well as displaying sustained growth through funding rounds, the company has also continued to improve upon its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2023
$33m
SERIES C
Nov 2021
$32m
SERIES B
Total funding: $77m
Company benefits
- Competitive salary: We offer competitive salaries and equity because we believe all employees should own a part of Fingerprint.
- Flexible Time Off: To prioritize work-life balance, we even have a minimum vacation days target to encourage everyone gets the rest they need.
- Remote-first: We work asynchronously and respect time-zone differences. Choose where and when you do your work best.
- Tech: We hook you up with a MacBook so you can do your best work (you get to keep it after 4 years).
- Culture: We're a small team with a lean hierarchy where you can make a real impact in shaping the company culture. Come grow with us!
- Fun: We meet up as a company once a year (We went to Mexico City in 2023!) and teams meet up in smaller groups throughout the year.
- Grow With Us: We want you to grow with us, so we offer a $600 yearly budget that you can spend to learn new stuff.
- Personal Development: We give you the freedom to grow and experiment. Work on open-source projects and try new things and ideas.
Company HQ
Little Italy, Chicago, IL
Leadership
Valentin Vasilyev
(Co-FOunder & CTO)Valentin worked as a Software Engineer for the first 9 years of their career, before holding Team Lead roles at Evrone and Machinio.com. They left this role in March 2019 to co-found Fingerprint the following month.
Dan Pinto
(Co-Founder & CEO)Previously co-founded Machino, where they were CTO, and has experience in Software Engineering.
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