Customer Marketing Manager, Wagmo
$100-130k
Offers equity
3+ days a week in office
Pet insurance and wellness plans
Be an early applicant
Pet insurance and wellness plans
21-100 employees
Be an early applicant
$100-130k
Offers equity
3+ days a week in office
21-100 employees
Company mission
To bring pet parents the confidence they need to give pets the care they deserve.
Role
Who you are
- This high-impact, cross-functional role requires a mix of strategy and hands-on execution in a fast-paced startup environment. If you thrive in ambiguity, love iterating and improving on marketing programs, and get excited about analyzing marketing ROI, this role is for you
- You’re a data-informed, people-first marketer who thrives in a fast-paced, collaborative environment. You enjoy partnering cross-functionally, working directly with clients, and executing marketing programs that drive measurable outcomes
- 5+ years of experience in customer marketing or partner marketing, ideally in a B2B or B2B2C environment
- Experience in account-based marketing (ABM) or partner enablement
- Strong email marketing skills and experience with marketing automation tools
- Comfort with executing multi-channel marketing strategies, including direct mail, paid media, events, and employer enablement strategies
- Excellent writing and communication skills
- Strong analytical mindset. You can interpret data, measure success, and refine marketing strategies based on performance
- Entrepreneurial and proactive. You take ownership, solve problems, and thrive in a startup or fast-moving environment
- Willingness to travel for in-person events at least once/quarter, with more frequent travel during October and November
What the job involves
- As Customer Marketing Manager, you’ll turn employers into advocates and employees into active and engaged Wagmo members
- Reporting to the Director of Marketing, you’ll play a key role in refining and enhancing our customer and partner marketing playbooks to drive adoption and engagement
- You’ll collaborate closely with our Customer Success Team to develop and execute multi-channel marketing programs to support employer engagement and employee adoption
- Additionally, you’ll help enable our strategic partners with co-marketing resources and programs that drive awareness and adoption
- Own B2B customer marketing and B2B2C activation to ensure Wagmo’s benefits reach and resonate with employees
- Act as a strategic partner to Customer Success, ensuring employers have the tools and insights needed to launch and promote Wagmo
- Create self-serve and customized enablement materials to support employer-led communication efforts
- Execute multi-channel marketing strategies including direct mail, webinars, employee benefits fairs, and paid media to maximize employee adoption during open enrollment
- Develop year-round marketing campaigns targeted at our B2B audiences to improve engagement and education
- Develop co-marketing programs for strategic partners
- Proactively track and analyze marketing performance metrics, using data insights to iterate and optimize campaigns
Our take
Wagmo is a pet wellness company with a tech-first approach, designed to cater to the needs of new pet parents with a range of wellness and insurance plans.
The company provides two primary pet health plans: Wagmo Insurance for emergency care and Wagmo Wellness for routine pet maintenance. Backed by the National Speciality Insurance Company, Wagmo connects pet parents with budgeting tools, reliable veterinary care providers, and trustworthy advice, ensuring pets receive the care they deserve. These are provided to individuals on subscription or as a employee benefit through the workplace.
The Wagmo-Rover partnership marks a significant stride in Wagmo's mission to improve pets' and owners' lives. By teaming up with the largest online pet care marketplace, Wagmo expands its influence, granting discounted access to top-tier pet care for partner organization employees. This collaboration underscores Wagmo's commitment to responsible pet care and signals a bright future, as the company continues to innovate and collaborate to meet global pet owners' evolving needs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2023
$8.9m
EARLY VC
Jul 2021
$12.5m
SERIES A
Total funding: $24.4m
Company benefits
- Equity in the company
- Company paid medical premiums for employee-only plan (3 out of 4 medical plans)
- Dental, vision, voluntary life, short term disability and long-term disability
- Commuter assistance
- Company paid Wagmo pet wellness and insurance plans through monthly reimbursement
- Unlimited paid time off
- 12 weeks parental time off
- 401k
- Company wide open feedback model
Company HQ
Greenwich Village, New York, NY
Leadership
Christie Horvath
(Co-Founder & CEO)Graduated from Harvard Business School with a Master of Business Administration. Served as the Vice President of BlackRock for 6 years before founding Wagmo.
Alison Foxworth
(Co-Founder)Graduated from The Wharton School with a Master of Business Administration. Previously worked in Advisory Services and Financial Insurance at BlackRock. Also served as the Director at Garrison Investments Group.
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