Head of Marketing Insights, Entain
ASE
+ Group bonus scheme + Share save scheme
2 days a week in office (Barbican, London)
Sports betting and gaming entertainment provider
Be an early applicant
Sports betting and gaming entertainment provider
1001+ employees
Be an early applicant
+ Group bonus scheme + Share save scheme
2 days a week in office (Barbican, London)
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- 10+ years’ experience in marketing measurement, either in-house or with a specialist provider (e.g., Nielsen)
- Demonstrated ability to build models and measurement frameworks from scratch
- Strong analytical mindset with the confidence to influence senior stakeholders
- Deep understanding of how to translate data into practical, high-impact recommendations
- Comfortable operating across multiple international markets and collaborating with cross-functional teams
What the job involves
- We’re looking for an experienced Marketing Insights Lead to guide strategic decision-making across Entain’s ASE region
- Working with a marketing budget of ~£200M and supporting key markets including Brazil, Canada, Spain, Portugal, and Greece, you’ll play a pivotal role in shaping how we invest, optimise, and scale
- This role reports directly to the VP of Finance & Strategy, offering significant exposure and influence across regional leadership
- Build a best-in-class marketing measurement practice from the ground up, supported by a skilled data team building the required data pipelines and models
- Lead core measurement initiatives including marketing mix modelling, attribution, incrementality testing, and brand lift studies
- Develop clear, actionable recommendations that inform investment decisions and guide the region’s MD and marketing teams
- Translate complex measurement outputs into commercially aligned insights that drive performance and growth across diverse markets
- And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes
- Join a winning team of talented people and be a part of an inclusive and supportive community where everyone is celebrated for being themselves
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
48% female employees
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Stella David
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
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