Marketing Manager, Amazon
Marketplace
$72.6-155.2k
The largest online retailer and technology provider
Be an early applicant
The largest online retailer and technology provider
1001+ employees
Be an early applicant
$72.6-155.2k
1001+ employees
Company mission
To be Earth's most customer-centric company.
Role
Who you are
- Ideal candidates have experience owning end-to-end execution for various projects and marketing initiatives
- This individual is process-focused, customer-focused, and a team player with a passion for problem-solving, and efficiency
- This person must be excellent at prioritizing and working cross-functionally to manage projects– as well as documenting and measuring the success of those actions
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- 3+ years experience in sponsored ads or digital marketing execution
- Understanding of SEO strategy and performance
- Bachelors degree or equivalent
- Demonstrated ability to coordinate projects across functional teams, including marketing, creative, and merchandising teams
- High attention to detail and ability to manage multiple, competing priorities simultaneously and deliver results
- Prioritize effectively in a quickly changing and ambiguous environment
- Excellent verbal and written communication skills
- The demonstrated ability to work independently and autonomously
- Experience working with brands or agencies to complete projects
Desirable
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Strong bias for action and willingness to roll up one’s sleeves to get the job done
- Impeccable time management skills for self as well as team members
- Experience in retail e-commerce environment
- Experience in excel and PowerPoint
- Strong communication and project management skills
- Earn trust through communication and collaboration
What the job involves
- Shopbop is looking for a detail-oriented Marketing Manager to help grow Shopbop’s presence in Amazon Marketplace
- This highly-visible role will support the Senior Marketing Manager to define a 360-marketing strategy and act as the key point of contact to various partner teams
- Manage, monitor and report on search optimization program
- Working cross functionally with merchandising, marketing and central teams and communicating effectively to get projects completed
- Execute high-impact A/B tests to help continually improve performance for our campaigns
- Build & Launch evergreen marketing campaigns to bring awareness to Shopbop on the Amazon store
- Partner with internal Creative and copy teams to develop and create best-in-class visuals & copy for seasonal initiatives
- Pull and present metrics utilizing internal tools and queries
- Own the execution of onsite events, working backwards from key milestones
- Communicate effectively with internal and external stakeholders, securing alignment on initiatives and reporting
- The Shopbop Marketplace team drives all strategy and execution for Shopbop’s business on the Amazon Store
- We pride ourselves on obsessing over our customers and love to bring big ideas to life
Our take
Amazon is the world's largest online retailer, and is well-known for its disruption of well-established industries. The company is present in numerous verticals, including cloud computing with Amazon Web Services, AI with its range of Alexa devices and a global marketplace more commonly referred to as 'the everything store'. Acquisitions include Ring, Twitch, Whole Foods Market, and IMDb.
More recently, Amazon has been focused on leading the "third wave in digital advertising". Many businesses are now shifting ad dollars to retailers, which before would have been spent with online media platforms. Amazon's seen great success in the space, with its revenue from advertising now higher than its Amazon Prime membership scheme, audiobooks and digital music combined. This growth is particularly impressive considering its digital ad rivals (like Snap, Alphabet, and Meta) have suffered declines due to wider macroeconomic factors and Apple's iOS privacy changes.
Despite its dominant market position, Amazon will continue to be challenged over the next decade, including sustaining AWS's cloud dominance in the face of Google and Microsoft. On top of this, the company's e-commerce division is facing profitability problems despite its 2023 post-IPO debt funding of 8 billion. It will need to find new ways to stay above their competitors.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company HQ
South Lake Union, Seattle, WA
Leadership
Jeff Bezos
(Founder & Executive Chairman)Jeff is an American business magnate, media proprietor, and investor. As well as founding Amazon, Jeff founded Blue Origin, an aerospace manufacturer and sub-orbital spaceflight services company and also owns The Washington Post.
Andy Jassy
(President & CEO)Joined Amazon as a Marketing Manager in 1997. Developed AWS with Jeff Bezos, and became CEO of Amazon in 2021.
Salary benchmarks
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