Global Marketing Manager, BizAway

• 5+ years of marketing experience, with a proven track record of success
• Strong analytical, communication, and leadership skills. Proficient in digital marketing tools and technologies
• A passion for travel and marketing and staying up-to-date with the latest trends. A creative and strategic mindset

Desirable

• We are looking for a driven and enthusiastic Marketing Manager (m/w/d), who desires to contribute to the growth and success of our Sales Team, delivering effective demand by driving awareness, engagement, traffic, and conversion
• Management: Lead, motivate, and develop a small team of marketing professionals, while fostering a collaborative and results-oriented team culture
• Develop Lead Generation Strategy: Create and implement a comprehensive lead generation strategy focused on acquiring, nurturing, and converting high-quality leads
• Sales Alignment: Work closely with the sales team to ensure lead quality, develop nurturing strategies, and provide necessary sales enablement tools and resources to optimise conversion rates
• Campaign Management: Plan, execute, and optimise multi-channel marketing campaigns
• (email, website, social media, PPC, webinars, offline assets, events, etc.) to drive inbound and outbound lead generation efforts
• SEO/SEM Optimisation: Work with our SEO and SEM team / providers to run initiatives to enhance online visibility through organic and paid search strategies
• Content Development: Help to produce engaging content, including whitepapers, case studies, blog posts, landing pages, and email sequences that resonate with target audiences and drive conversions
• Data Analysis and Reporting: Track and analyse campaign performance using tools like Google Analytics, HubSpot, and other marketing platforms. Regularly report on key metrics, ROI, and make data-driven recommendations for continuous improvement