Partner Manager, Strava
United States
$121.3-128.8k
3+ days a week in office (NYC, NY)
Social network for tracking run and cycle routes
Be an early applicant
Social network for tracking run and cycle routes
501-1000 employees
Be an early applicant
$121.3-128.8k
3+ days a week in office (NYC, NY)
501-1000 employees
Company mission
To create the most committed, close, and engaged athlete community on the internet.
Role
Who you are
- You are a savvy, grassroots marketer who is passionate about community building and engagement
- You are passionate about sport, have existing strong relationships within the running and/or cycling communities, and have a reputation as a social connector
- You live by the phrase "Strava or it didn't happen," you're a member of multiple fitness communities, and you're excited to drive growth for Strava in key cities like New York, Atlanta, Miami, Chicago, and other emerging markets
- This is a role for a connector who can juggle multiple priorities, manage cross-functional demands, and translate community insights into actionable feedback for product teams
- 5+ years in marketing, partnerships, or talent management, ideally in sport, fitness, or lifestyle brands
- Proven experience driving measurable growth through community and creator partnerships
- An extensive list of Creator, Club or Event relationships in running and/or or cycling across the US
- Extensive experience working cross-functionally and with all levels of management
- Flexibility to regularly travel to key cities, community hubs and events across the US, with an emphasis on the East Coast
- Demonstrated experience thinking strategically about complex issues, leading to thoughtful recommendations and action plans
- Project management experience, with a proven ability to manage complex, multi-stakeholder projects on time and within budget
- Proficiency with community monitoring software (Social Listening tools, Influencer Measurement tools) and community platforms (Eventbrite, Slack, WhatsApp, Heylo)
What the job involves
- In this role, you’ll connect Strava’s product to the influencers, athletes, communities and events who can grow it — building relationships, driving product and feature adoption, and turning community feedback into action
- You’ll collaborate closely with colleagues across Product, Brand, Marketing and Comms, while cultivating relationships with agents, management companies, and industry stakeholders across running, cycling, and connected fitness
- We follow a flexible hybrid model that translates to more than half of your time on-site in our New York office — three days per week
- Build, deepen, and manage relationships with influential clubs, creators, and event organizers in the US, with an emphasis on the East Coast
- Collaborate with key athletes, creators, community clubs & event organizers to help them get the most out of Strava’s products, to drive Community Partnerships OKRs
- Drive product adoption by introducing high-impact partners to new Strava features, tracking their contribution to growth
- Scale, measure and report on the impact of these partnerships; communicate these metrics and connect them to broader business trends and larger company initiatives. Use data to measure results and feedback to make constant improvements
- Support planning and delivery of Community Leaders Workshops and other community-led events in collaboration with teammates and cross-functional partners
- Partner with Product Marketing and Brand teams to source and activate creators for campaigns, launches, and GTM moments
- Generate and synthesize local insights for cross-functional stakeholders; regularly report on trends, market activity, and growth opportunities
- Manage budgets, prioritize high-impact initiatives, and deliver against growth KPIs
- Champion your own personal development; Lead with empathy, regularly share and request feedback, develop Product, Tech and Data literacy expertise
- You Will Be Successful Here By:
- Establishing community relationships and developing connections with a core audience of creators, community clubs and event organizers, primarily in running, cycling or the broader connected fitness and wellness industry
- Recognizing & connecting with the next big creators, community clubs & event organizers, staying ahead of industry trends
- Build relationships through regularly attending local community run or ride events
- Influencing the team through clear and concise communication, ensuring timely and relevant updates
- Articulating Community Partner feedback to internal stakeholders
- Using data and analytics in the service of larger initiatives — ability to track, analyze and communicate key metrics and business trends
- Having knowledge of known & emerging social media platforms and how partners create content
- Working with cross-functional teams to develop creative partner activations and community marketing campaigns
- Having a deep passion for Strava and the health and wellness of the world’s athletes; you may not be a creator, but you understand the landscape and believe that high quality and inspiring content is important
- Demonstrating a willingness to learn from other's perspectives and experiences. Practicing a growth mindset by being open to new ideas and feedback
Our take
Strava has created an online network where runners, swimmers and cyclists can record fitness activities, and compare and compete with their community. It offers both a free and premium subscription service with added features. The company also partners with local councils and urban planners who purchase valuable journey data from Strava which can be used to map out cities and develop safer cycle paths.
The platform helps members discover and plan workouts, as well as offering a leaderboard which is updated using GPS as users compete for the top spot on particular fitness segments.
With over 125 million athletes and growing, Strava released several new product rollouts in 2024, including an AI-enabled leaderboard. A partnership with the wearable fitness tracker Oura will mean Strava software is available on wearables, taking Strava into fresh competition with the likes of Peloton and Apple.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2020
$110m
SERIES F
Oct 2014
$18m
LATE VC
Total funding: $151.4m
Company benefits
- Competitive base salary & stock options
- 100% company paid benefits for employees and families
- Flexible paid time off
- $2,000 annual professional development stipend
- Paid time off for volunteering
- 401(k) plan - with company matching
- $1000 annual gear stipend
- $500 annual gym or coaching reimbursement
- On-site fitness rooms with showers, lockers, and towel service
- Weekly team workouts – including remote employees
- Safe and secure bike storage on-site
- Weekly all hands meetings
- Employee resource groups
- Anti-racism nonprofit company matching program
- Free lunch on Wednesdays on-site
- Regular team happy hours
- Team offsites and company retreats
- Cell phone reimbursement
- Generous industry discounts on gear and activities
- Race entries to events we sponsor
- Snacks and stocked kitchens on-site
- Strava gear
Company HQ
Mission District, San Francisco, CA
Leadership
Mark Gainey
(Chairman)Having studied at Harvard, Mark started their career as a TA Associates Associate before co-founding Kana Communications and several Board Membership roles. They co-founded Strava in 2007, serving since as Chairman.
Michael Horvath
(CEO & Board Member)Michael co-founded Kana with Mark before working as an Economics Professor at Stanford and Dartmouth. They worked for 4 years as CFO of GlycoFi before co-founding Strava, serving initially as CEO and since 2017 as a Board Member.
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