Marketing Manager - Events, Carwow
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2-3 days a week in office
Leveraging technology, media and innovation to reimagine car-changing.
Be an early applicant
Leveraging technology, media and innovation to reimagine car-changing.
501-1000 employees
Be an early applicant
+ Share options
2-3 days a week in office
501-1000 employees
Company mission
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
Role
Who you are
- You don’t need to be in love with cars (although it is a bonus!), but you do need to be passionate getting under the skin of the automotive industry, thrive in a fast-paced environment where priorities shift quickly and take pride in producing best-in-class work
- 4+ years in a similar events or marketing role
- Strong project management and event experience with a bias for action
- Close working relationships across the whole business particularly the media and marketing teams
- Ability to influence and enthusiasm required to handle daily deadlines, combined with a calm and can-do attitude
- Budget management skills with a strong attention to detail, even under time pressure
- Passion, drive and a can-do approach
- The ability to visualise strategy and GTM plans in clear, accurate and creative ways
- Strong understanding of Excel / Google Sheets
What the job involves
- This brilliant new role sits in the growing Brand & Comms department and reports to the Head of Brand
- We are a small but mighty team, working across all titles within the Carwow Group; Carwow, Auto Express, evo, Car Buyer and Driving Electric
- We exist to build fame for our all our Carwow brands, creating campaigns, events stories and experiences that give drivers total car confidence, building awareness and affinity for all brands within the Group
- This role presents the opportunity to take to market the incredible range of events across the Carwow Group portfolio, including track days, industry awards, digital days and consumer events
- This new role will be responsible for taking our events to market, creating comprehensive marketing plans and collateral and working closely with our Brand Solutions team to deliver the experiences themselves
- Whether that’s creating test drive day for thousands of fans, racing super cars or gathering the industry’s best and brightest, this role is pivotal in driving our growing events offering and team
- Work with the Brand & Commercial teams to develop and execute the overall event strategy for brand-led events, aligned with the marketing goals and objectives
- Project manage our key Brand events planning and managing a calendar of Carwow Group wide events, including consumer exhibitions, trade shows, corporate conferences, webinars, product launches and sponsored events
- Develop and implement marketing campaigns to promote all Carwow Group events across all channels, working closely with the Brand Creative, Brand Solutions and Content teams to create compelling event collateral, invitations, and promotional content
- Ensure consistent messaging and branding across all event communications
- Drive event registration and attendance through targeted campaigns and outreach
- Manage event vendors and external partners, ensuring deliverables are met according to timelines and budget
- Coordinate the production of event marketing materials such as signage, presentations, brochures, and promotional items
- Analyze and report on the performance of each event, using metrics such as attendance, engagement, lead generation, and ROI
- Gather and incorporate feedback from attendees, stakeholders, and team members to improve future events
- Coordinate follow-up activities post-event, such as surveys, thank-you emails, and lead nurturing campaigns
Application process
- Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
- Video-interview with the Head of Brand
- In-office task-presentation with Brand Director & Commercial Director
Salary benchmarks
Our take
Carwow believes there should be a better way to buy cars than the traditional method of visiting local dealerships and negotiating prices. The platform has simplified the car-buying process by allowing customers to easily find the exact car they want, including the preferred combination of optional extras while eliminating the need for haggling. This has made Carwow a popular choice for consumers looking for a more transparent and hassle-free experience.
As the largest web platform for new car sales in the UK, Germany, and Spain, Carow has grown rapidly through innovative marketing strategies. One of its key tactics is leveraging it massive YouTube following, which boasts nearly 10M subscribers. The videos feature a mix of in-depth car reviews and entertaining drag races, helping to engage potential customers and drive traffic to the platform.
Over 10M customers now use the platform to buy and sell cars and in 2023, nearly £3B worth of cars were bought through the platform. Carwow continues to grow and innovate, and with its strong customer base and expanding partnerships, it's ready for continued success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
36% female employees
52% employee growth in 12 months
Company
Employee endorsements
Career progression
"A significant proportion of carwow's mid-managerial leaders have been internally promoted, and there are countless examples of people going from an..."
Funding (last 2 of 9 rounds)
Jul 2024
$52m
LATE VC
Nov 2023
$3.8m
LATE VC
Total funding: $225.2m
Company benefits
- 🌴 28 days' holiday increasing to 35 with length of service, plus extras for house moves, weddings and more!
- 📈 Employee-friendly share options
- 💰 Pension scheme via Royal London - up to 5% company contribution
- ❤️🩹 Vitality private healthcare insurance
- 💵 Life Assurance - 4x annual salary
- 💚 Monthly coaching sessions with Spill - our mental wellbeing partner
- 👪 Inclusive parental, partner and shared parental leave including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
- 🧒🏽 Bubble childcare support and discounted nanny fees for little ones
- 🏖️ 'Work from abroad for a month' annual scheme
- 🧠 Generous learning and development budget
- 🖥️ £500/€550 home office budget
Company values
- Be clear
- Be collaborative
- Be curious
- Be effective
- Be humble
- Be positive
- Be proactive
Company HQ
Victoria, London, UK
Articles
Leadership
David Santoro
(Co-Founder & CTO)Experienced Developer having previously worked at Barclays, ITV, ThoughtWorks, Xbright, and Confetti Network.
John Veichmanis
(CEO)Previously the CMO at Farfetch and Vice President of Global Search Marketing and Consumer Acquisition at Expedia.
Alice Flaye
(Chief Business & Operations Officer)Previously worked in People and Strategic Projects at Sproutl. Prior to that they spend 5 years at Farfetch in various Senior Legal roles.
Sally Foote
(Chief Commercial Officer - Sell My Car)Previously the Vice President of eCommerce at GoCompare. They also spent 6 years at 10 Digital Ladies as an Associate.
People progressing
Joined as an Account Manager in 2016. Has worked as Director of Strategic Growth of 'Sell Your Car' since November 2023.
Alyx joined as an Account Manager in 2017, they are now the Head of Commercial Operations and Leasing.
Diversity, Equity & Inclusion at Carwow
Zaina Ishaq (Culture & Inclusion Manager)
- Our mission is to foster an environment of belonging that enables everyone to bring their authentic selves to work, harnessing the unique perspectives and talents that drive us to be the car-changing experts for life’s defining moments. Our DEI strategy is centred around three key pillars; Talent Attraction, Supporting Career Development and Inclusive Workplaces.
- We recently launched our own real-time DEI Gender & Ethnicity Pay Gap dashboard to measure the impact of our efforts in real time
- We've developed our Internal Mentoring Programme to help employees from diverse backgrounds climb the career ladder
- We are proud partners of BYP Network - helping us to attract and retain black talent
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