Copywriter, Earnin
$126-154k
+ equity + benefits
2 days a week in office (Mountain View, CA)
Paycheck advance service for employees
Be an early applicant
Paycheck advance service for employees
201-500 employees
Be an early applicant
$126-154k
+ equity + benefits
2 days a week in office (Mountain View, CA)
201-500 employees
Company mission
Earnin’s mission is to build a financial system that works for people.
Role
Who you are
- EarnIn is looking for a Copywriter to join our Brand Marketing team, focusing on Performance Marketing, User Acquisition (UA), and Lifecycle Marketing (LCM)
- This role is ideal for a hands-on writer with an approach that spans the analytic and the creative
- We are looking for someone interested in crafting persuasive messaging and compelling, high-performing copy that drives engagement and conversion across digital advertising, email, push notifications, SMS, and other marketing touchpoints
- This is a great opportunity for a midlevel copywriter who thrives in a fast-paced, performance-driven environment and wants to make an impact through data-informed creative strategies
- 3-5 years of experience in copywriting, preferably in a performance marketing, digital advertising, or growth marketing role
- Strong understanding of User Acquisition and Lifecycle Marketing principles—experience writing for paid social, LCM (email, push, SMS), and digital advertising is a must
- A results-oriented mindset with experience writing conversion-driven copy that moves users through the funnel
- Ability to interpret data and performance metrics to refine messaging and optimize campaigns
- Experience writing for a fintech, startup, or mobile app-based brand—especially in highly regulated industries—is a plus
- Excellent time management and organizational skills—able to juggle multiple projects and meet deadlines in a fast-paced, iterative environment
- Proficiency in using AI writing tools, testing platforms, or marketing automation tools is a plus
- A portfolio showcasing short-form, high-impact marketing copy (e.g., ads, emails, landing pages, push notifications, scripts)
What the job involves
- As a key creative contributor, you will collaborate closely with the Creative team, developing and constantly improving on strategic, results-driven copy that connects with new and existing users
- Write high-converting, customer-focused copy for paid media (Meta, TikTok, YouTube, Display), email, push, SMS, and in-app messaging to support user acquisition and retention goals
- Collaborate with creative and marketing teams to develop compelling concepts, headlines, scripts, and CTAs that align with EarnIn’s brand voice and drive performance
- Support UA testing initiatives, iterating on messaging based on data insights to optimize engagement and conversion rates
- Partner with the LCM team to craft clear, engaging copy for lifecycle campaigns, ensuring a seamless brand experience across all customer touchpoints
- Maintain brand voice consistency across all channels while adapting messaging to different audience segments and funnel stages
- Work within tight deadlines, manage multiple projects, and respond quickly to feedback in a fast-moving, growth-focused environment
- Work closely with legal and compliance teams to ensure messaging aligns with regulations while maintaining effectiveness in driving performance and brand goals
- Stay up to date on UA and LCM best practices, trends in performance marketing, and emerging copywriting techniques to continually elevate our creative approach
Our take
Paying bills is an inevitable part of life, but paying them late or dipping into overdrafts can result in fees. This is the reality for millions of workers who have to wait for their pay checks to arrive – and the problem that companies like EarnIn are trying to solve. By allowing hourly workers access to their pay as it is earned rather than on a fixed date, it hopes to provide all Americans with the ability to deal with immediate costs without going into arrears.
Unlike competitors in this growing space such as Dave, Earnin charges no mandatory fees, instead gaining revenue through a voluntary tipping system. It also requires no credit checks to access its services, which puts it ahead of the growing number of digital banking solutions. This approach has garnered it a strong user base of over 300,000 business customers which offer Earnin as an employee benefit. Around 70 million paycheck advances were taken through the platform in 2022 alone, totalling $5 billion. Since then, this number has grown to an overall earnings access value of $15 billion.
Earnin is growing despite current difficulties in the wider tech landscape and is continuing to hire in all departments. It will continue to improve upon its offering and expand its network of businesses, aiming to give every employee in America control of the money they've earned.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Dec 2018
$125m
SERIES C
Sep 2017
$39m
SERIES B
Total funding: $190.1m
Company benefits
- 401k
- FSA
- Mental health resources
- Employee Resource Groups
- Stipend for growth opportunities
- Pet friendly office
- Work from home opportunities
- Health insurance
Company HQ
Evergreen Park, Palo Alto, CA
Leadership
Ram Palaniappan
(CEO)Was Senior Operations Manager at Reflect.com, a P&G company. Served as President of UniRush from 2004 to 2012.
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