Lifecycle Marketing Associate, Clover Health
Analytics
$90-115k
Offers equity, performance based bonus and ESPP
Medicare provider
Open for applications
Medicare provider
501-1000 employees
Open for applications
$90-115k
Offers equity, performance based bonus and ESPP
501-1000 employees
Company mission
To improve the quality of life of our members and physicians by reducing doctor-insurer friction and increasing visibility into the health of each patient, leading to improved care.
Role
Who you are
- The ideal candidate will have at least 3 years of experience in a digital analytics, marketing technology, or data operations role
- You'll possess hands-on expertise with Customer Data Platforms (CDP) like Twilio Segment, Hightouch, Tealium, or Rudderstack, and a deep understanding of event-based tracking methodologies and customer data schemas
- Proficiency in SQL for data validation and exploration is essential
- You have 3+ years of hands-on experience with Customer Data Platforms (CDP) such as Segment, Hightouch, Tealium, or Rudderstack (required)
- You have 3+ years of proficiency in SQL, with a proven track record of using it for data validation and analysis
- You have technical experience with various data platforms, marketing analytics, CRMs, and advertising platforms (e.g., Google Ads)
- You have experience with email and marketing automation platforms, and their integration with a CDP
- You have a strong understanding of data privacy, regulations, and compliance (e.g., HIPAA)
- You are familiar with project management tools (e.g., Jira, Asana)
- Bonus: if you have experience in the healthcare industry
What the job involves
- We're looking for a Associate, Lifecycle Marketing Analytics to help us unlock the full potential of our customer data
- In this role, you will be crucial in ensuring our customer data is accurate, unified, and actionable
- You will directly impact the experience of our members, brokers, and providers, as well as our business growth and retention
- This role requires translating business needs into technical solutions and creating audience segments and journeys that enable personalized experiences
- Oversee the ingestion, unification, and quality of customer data in Clover’s CDP to ensure a unified customer profile
- Build, test, and deploy audiences, ensuring seamless and effective execution across multiple channels and platforms
- Translate complex business requirements into actionable audience segments, building and optimizing customer journeys and personalization strategies directly within the CDP
- Lead the development of comprehensive technical documentation, including data dictionaries, user guides, and best practices for leveraging the CDP, to empower cross-functional teams
- Conduct deep-dive data analysis to diagnose and rectify data quality issues, to ensure a high-fidelity customer profile
- Build and maintain dashboards and reporting that visualize CDP data for cross functional teams
- Enabled Personalization: You successfully launch new, personalized customer journeys or campaigns that show a measurable uplift in key metrics like member engagement, retention, or conversion rates
- Strong Collaboration: You are seen as a trusted partner across the organization, effectively bridging the gap between technical teams (engineering) and business teams (marketing, member experience)
- High Reliability: You proactively identify and fix data quality issues, leading to a measurable reduction in data-related incidents or support tickets from marketing and product teams
Our take
Clover Health is a medical insurance company operating as a Preferred Provider Orgaization for Medicare Advantage, the Medicare plan for elderly American citizens. It aims to reduce the doctor-insurer friction to increase visibility into the health of patients.
Through its approach, Clover's physicians are able to focus on people, rather than paperwork. It has a patient-centered analytics and dedicated care management team, and thus is able to rapidly identify potential healthcare risks to provide preventative care. This helps to provide a more sophisticated level of care than existing providers, even if its market share is relatively slim compared to competitors like UnitedHealthcare and Humana.
Over the years it has performed well in a rapidly growing market, but in 2021 ran into issues with profitability in the market due to inefficient costings, an issue it is steadily nipping in the bud in 2023. However, the number of elderly Americans has doubled over the past 25 years, and the market is expected to do the same between now and 2025. This upward trend brings hope of revitalising the growth and strong financial performance Clover has seen in recent years, especially as it focuses more on profitability through 2023.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2019
$500m
SERIES E
May 2017
$130m
SERIES D
Total funding: $925m
Company benefits
- Paid parental leave and a life insurance policy
- Commuter benefit program
- 2 paid volunteer days for an organization of your choice
- 401(k) contributions
- Home office reimbursement for full-time employees
- 18 paid vacation days, 9 paid sick days, 10 company holidays, and a floating holiday
- Medical, dental, and vision plans; healthcare and dependent care FSA as well as a health and wellness benefit
Company HQ
Downtown, Nashville, TN
Leadership
Vivek Garipalli
(CEO & Board Member)They started out in Healthcare Investment Banking with Credit Suisse before joining the Blackstone Group. They also worked in Private Equity at J.P. Morgan, and co-founded Ensemble Health Partners and CarePoint Health System.
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