Social Creative Lead, Airbnb
Real-Time & Reactive
$180-217k
More information about location
Community marketplace for holiday accomodation
Be an early applicant
Community marketplace for holiday accomodation
1001+ employees
Be an early applicant
$180-217k
More information about location
1001+ employees
Company mission
To create a world where anyone can belong anywhere.
Role
Who you are
- Airbnb is looking for a social-native creative leader who thrives in speed, ambiguity, and cultural relevance
- This is a role for someone who is as comfortable publishing something scrappy in an hour as they are shaping larger creative directions
- They’ve created social content for global brands that has driven real-time engagement, conversation, and cultural relevance, not just impressions
- They are deeply fluent in platforms like Instagram, TikTok, and YouTube—but more importantly, understand how behavior, tone, and expectations shift in real time across each
- Significant experience creating real-time or reactive social content for brands or media platforms
- A strong track record of work that tapped into culture and drove immediate engagement and conversation
- Deep understanding of platform dynamics, trends, and algorithmic behavior—especially short-form video and feed-based environments
- Proven ability to make and publish content quickly, with strong instincts for tone, voice, and relevance
- Experience co-creating with creators, influencers, or talent in fast-moving environments
- Ability to balance brand integrity with cultural participation—knowing how to show up without forcing relevance
- Experience working cross-functionally with brand, marketing, and communications teams in high-velocity settings
- Strong creative instincts across writing, video, and visual storytelling
- Excellent prioritization and decision-making skills under tight timelines
- A collaborative, “yes, and” mindset with the ability to build on ideas in real time
What the job involves
- This Creative Lead will report to the Director, Social Creative and work PST hours. They will be part of a fast-moving, multidisciplinary team focused on real-time storytelling—listening, responding, and creating in culture as it happens
- This role sits within our internal Creative Team, partnering across disciplines and functions to deliver ideas that show up in the world in real time—not weeks later
- Our ideal candidate lives at the intersection of culture, community, and content. They have strong instincts for what matters right now, why it matters, and whether a brand should participate at all
- They are constantly observing, synthesizing, and identifying opportunities to show up in ways that feel timely, additive, and distinctly Airbnb
- They understand that reactive work isn’t just fast—it requires:
- Strong creative judgment
- A clear brand POV
- Confidence in making decisions with incomplete information
- Monitor culture, conversation, and platform trends to identify real-time opportunities for Airbnb to show up
- Concept, create, and publish content quickly—often within hours, not days
- Shoot, edit, write, and produce scrappy content when needed; lead others to do the same when scale is required
- Partner with social, brand, comms, and legal teams to move ideas from concept to live execution بسرعة and responsibly
- Balance speed with judgment—knowing when to act fast, when to elevate, and when to hold
- Collaborate with creators, agencies, and internal teams to extend reactive ideas into broader moments when appropriate
- Help define workflows and guardrails that enable fast, high-quality output without unnecessary friction
- Mentor team members on craft, taste, and decision-making in fast-moving environments
Our take
When Airbnb was originally founded, the product helped customers book air mattresses on people's apartment floors. Since then, Airbnb has had over a billion customers hosted through its platform. With more than 4 million registered hosts worldwide, it has grown into a major player in the hospitality sector.
Airbnb has been successful in disrupting the traditional holiday lettings sector. Before it existed accommodation was limited to hotels and bed and breakfasts, but Airbnb has mainstreamed the idea of renting out spare rooms or even entire homes. It has created a new sector of hosts purchasing properties to rent out on the platform and provides a level of flexibility and a range of offerings not previously possible for travelers.
Perhaps a victim of its own success, by 2022 supply of Airbnb-listed properties began to outstrip demand in some markets, as hosts overestimated the appetite for domestic travel. However, the company is still posting strong financials and has unveiled new tools to support its hosts in a tougher rental market. With a healthy bottom line and a huge user base, Airbnb is very likely to overcome the current market turbulence and continue its growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Apr 2020
$500m
GROWTH EQUITY VC
Mar 2017
$447.8m
SERIES F
Total funding: $3.8bn
Company benefits
- Paid volunteer time
- Health food and snacks
- Generous parental and family leave
- Learning and development
- Annual travel and experiences credit
Company HQ
Showplace Square, San Francisco, CA
Leadership
Brian Chesky
(Co-Founder & CEO)Previously an Industrial Designer, studying at Rhode Island School of Design.
Nathan Blecharczyk
(Co-Founder & CSO)Studied Computer Science at Harvard, and had around 4 years of professional Software Engineering experience before founding Airbnb, including interning at Microsoft.
Joe Gebbia
(Co-Founder)Also studied Industrial Design at Rhode Island, and previously founded various design-related startups
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