Staff Content Designer, Tinder
$185-200k
+ Employee Stock Purchase Plan
Offers employee relocation
2 days a week in office
Swipe-based dating app
Open for applications
Swipe-based dating app
501-1000 employees
Open for applications
$185-200k
+ Employee Stock Purchase Plan
Offers employee relocation
2 days a week in office
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- Proven Experience: 7+ years crafting compelling experiences and content in digital product companies, agencies, or tech startups, with a strong portfolio in UX writing and digital storytelling
- Global Audience Focus: Expertise in designing content for diverse, global audiences, adapting messaging to cultural nuances
- Mobile Product Expertise: Experience in writing for user-facing mobile apps, engaging users through concise and impactful messaging
- Strategic Content Creation: Skill in strategically planning content roadmaps and developing test plans to optimize content strategies using data-driven insights
- Collaboration and Tool Proficiency: Proficiency with key design and collaboration tools (especially Figma), experience or interest in building products and creating content with AI/LLMs, and effective teamwork in multidisciplinary environments
- Leadership and Advocacy: Strong presentation skills, capable of articulating copy decisions and advocating for content choices that enhance product value and user engagement
What the job involves
- This role will be pivotal in redefining online dating for Gen Z and the way people around the world connect
- This is a unique opportunity to drive content design across our app's multiple touchpoints, directly shaping user experience and driving innovation
- Collaborating with a dynamic team of product managers, designers, researchers, marketers, and brand specialists, you'll be instrumental in crafting and refining how we communicate with Tinder’s users
- As a Lead Content Designer, you will develop and execute large-scale content strategies that align with Tinder’s goal of sparking connections
- This role offers a unique opportunity to drive innovation in content design, exploring new ways to engage users and improve their experience
- You will ensure cohesive and compelling content across all touchpoints, and will establish and maintain content standards and accessibility guidelines to ensure consistency and inclusivity
- Finally, you will use data and user research to measure the effectiveness of content and continuously optimize for better results
- Solve Complex Problems: Use design thinking to address complex issues with human-centered solutions and brand-aligned storytelling
- Simplify and Communicate: Translate intricate features into clear, actionable in-product flows and text for UI elements, notifications, and error messages, ensuring brand consistency
- Create Content Guidelines: Develop and maintain in-app content strategies and content guidelines for cross-functional use
- Test and Iterate: Continuously test and refine content and designs based on user feedback and data insights
- Lead Projects: Oversee various product design initiatives, ensuring successful execution through collaboration with product management, design, operations, research, marketing, and engineering teams
- Foster Collaboration: Drive cross-team strategic initiatives, fostering innovation and enhancing user engagement
- Bring Empathy and Compassion: Demonstrate high emotional intelligence and strategic thinking in your writing. Ensure the Tinder voice remains clear, concise, and functional, while also being deeply empathetic to those navigating the ever-changing dating landscape
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
42% female employees
-8% employee growth in 12 months
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company values
- We prioritize member safety: At Tinder, our top priority is to build an authentic, equitable, and respectful community
- We strive to build a workplace that reflects the rich diversity of our members: The best thing about Tinder is that it caters to lots of differnt people and many different types of interactions
- We encourage authenticity to nurture a trustworthy, collaborative environment: We're honest and open in all we do. Our humanity inspires us to be real with one another and to stay true to who we are, so we can feel confident interacting and collaborating with others
- We never stand still. We're inspired to build for what's next: We must constantly innovate, experiment, and learn. We strive to set a higher standard for our products, our teams, and ourselves. We eagerly seek, accept, and give feedback with cando and kindness so we can continue to grow personally and professionally
- We champion and rally behind big ideas: We empower people to think and act differently, and to be unafraid to have a strong point of view. We’re willing to risk being wrong so that we can figure out what’s right. If we aren’t creating things that make us a little bit uncomfortable, then we likely won’t make a dent in the universe
Company HQ
Sunset Strip, West Hollywood, CA
Articles
Leadership
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 24 more jobs at Tinder