Content Marketing Manager, WalkMe
Digital adoption platform
Open for applications
Digital adoption platform
1001+ employees
Open for applications
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- 4+ years of experience in content creation or content marketing, ideally within a B2B SaaS or tech environment
- A degree in Marketing, Communications, Journalism, English, or a related field
- Excellent writing and editing skills, with a strong command of tone, voice, and narrative structure
- Proven ability to develop both short- and long-form content across the buyer journey
- Comfortable working cross-functionally in a fast-paced, results-driven environment
- Familiarity with SEO best practices, CMS platforms like WordPress or Webflow, and analytics tools such as Google Analytics and HubSpot
- Hands-on experience with generative AI tools (e.g., ChatGPT, Jasper, Veed) for ideation, content development, or multimedia asset creation
- Strong project management skills with the ability to handle multiple priorities and deadlines
- A naturally curious and proactive mindset, with enthusiasm for exploring new tools, technologies, and approaches
- An outcome-oriented approach, with an understanding of how content contributes to MQLs, engagement, and influenced pipeline
- Familiarity with UX writing and conversion-optimized content techniques
- Understanding of digital advertising, video content workflows, or localization best practices
- Experience with content operations platforms or structured content workflows (e.g., Notion, Monday.com, Contentful)
- Experience ghostwriting or developing thought leadership content for internal SMEs or executives
What the job involves
- We’re looking for a creative, driven, and organized Content Marketing Manager to support WalkMe’s storytelling across digital channels. In this role, you’ll contribute to and execute a content strategy that aligns with our marketing objectives and business goals—helping to grow brand awareness, drive engagement, and generate pipeline
- You’ll write and edit a wide range of assets, manage content calendars, and work closely with teams across Product Marketing, Brand, Demand Gen, and SEO. This role requires a passion for compelling narratives, a sharp eye for detail, and the ability to manage multiple content initiatives at once
- Develop, write, and optimize engaging content assets including video scripts, blog posts, website copy, landing pages, eBooks, whitepapers, and email nurtures
- Tailor and adapt content formats for different audiences, regions, and channels (web, email, social, paid media, sales enablement), while maintaining brand voice
- Repurpose long-form content into short-form assets for email, social media, and other targeted use cases
- Collaborate with SEO, demand generation, brand, and product marketing teams to align content with campaign goals and performance targets
- Partner with designers, video editors, and freelancers to deliver high-quality, multi-format content experiences
- Use and maintain editorial calendars to track deliverables, ensure consistency, and meet deadlines
- Leverage analytics to evaluate content performance, optimize future assets, and report on key metrics
- Stay informed on content marketing trends, digital innovations, and competitor strategies to keep WalkMe’s content fresh and effective
Salary benchmarks
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, putting WalkMe in a strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, boasting over 30 million users in 40+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families
- 401(k) with company matching program
- Parental Leave programs
- Vacation policy to encourage a healthy work-life balance
- In-person and virtual social activities
Company HQ
South Beach, San Francisco, CA
Leadership
Dan Adika
(CEO & Co-founder)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
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