Product Marketing Manager, Sendoso
Integrated gifting platform for driving business revenue
Open for applications
Integrated gifting platform for driving business revenue
201-500 employees
Open for applications
201-500 employees
Company mission
To help businesses to build more meaningful relationships with their customers throughout the buyer journey.
Role
Who you are
- You'll be a great fit for this role if you’re a passionate storyteller and customer advocate
- A good candidate will be a focused self-starter with the ability to work collaboratively, strong communication skills, and proven experience building effective cross-functional relationships
- 3+ years in product marketing or a related role
- Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution
- Demonstrated ability to learn new products and industries—unafraid to dive into the nitty gritty technical details
- You thrive in a dynamic start-up environment — you have the mindset and ability to build and execute plans and manage competing priorities autonomously
- Demonstrated track record leading new product releases, improving product adoption, hitting pipeline goals, and inspiring the market
- Natural curiosity, a creative mindset, and willingness to experiment and iterate
- A passion for data analysis and using data to drive incremental improvements
- Detail-oriented with excellent organizational skills to drive multiple projects at once
- Great at building rapport and aligning stakeholders at all levels to hit timelines and goals
What the job involves
- We’re looking for a customer-focused, “full stack” Product Marketer to drive messaging and positioning initiatives, create strong enablement materials for our customer-facing teams, support roadmap strategy and product launch execution, and develop, share, and take action on insights from customer, competitive and market research
- You will partner with our Marketing, R&D, Sales, and CX teams to build, launch, and drive adoption of Sendoso’s products
- In this role, you will have the opportunity to help expand Sendoso into new industries and audiences, contributing to our next chapter of growth
- Lead successful multi-channel product launches as a strong partner to the Product team, with a focus on driving business results
- Develop product messaging and positioning that sets us apart from competitors and demonstrates empathy for and understanding of our customers’ needs
- Drive deeper engagement with our product through a variety of educational content, including web and social content, event content, blog posts, webinars, product tips, playbooks, and partner materials
- Partner with the Marketing, Product and CX teams to launch use-case focused campaigns across web, onboarding, activation, and adoption
- Work with Sales and CX to develop and train the teams on enablement resources (onesheets, competitive battlecards, presentations), arming our customer-facing folks to better position Sendoso against competitors
- Help define target audience segmentation and buyer persona development based on customer interviews, sales calls, and research
- Partner with the GTM team to understand pricing and packaging implications and adapt as needed
- Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
Our take
Sendoso’s self-coined “sending platform” allows companies to send direct mail, personalized gifts, handwritten notes and other physical products (including perishables) to potential and existing customers and partners. Essentially, the company offers an integration of digital and physical marketing, sales, and analytics services.
Serving big brands like Comcast and Lenovo, the company has made a splash with its innovative approach, and has been recognized as a leader in the field. Its challenge moving forward is to ensure that the service remains scalable, which it hopes to achieve with the roll-out of more and more integrations, with the likes of Marketo, Hubspot and Salesforce.
To capitalise on the momentum it has built so far, Sendoso has focussed on building out its go-to-market leadership team, as well as introducing new features and tools to it offering. In 2023, the company also launched 'Event Fulfillment', which is designed for storing and shipping products to conferences and trade shows
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Sep 2021
$100m
SERIES C
Feb 2020
$40m
SERIES B
Total funding: $153m
Company benefits
- We work sane, sustainable and flexible working hours
- We offer “take what you need” PTO, and have a genuine, supportive culture around work life balance and boundaries
- We are consistently building, refining and automating processes to aid our work; we encourage each team member to propose and adopt new technologies, frameworks, and processes that make us more effective as an organization
- Some of us work near or in corporate offices, but many of us work remotely full time
- You are empowered to choose the environment that maximizes your happiness, engagement and ability to reach our shared goals
Company values
- Conquer Giants - We get things done. Moxie is in our DNA, and we’re breaking down the barriers that separate the world
- One Team - Everyone belongs here, and whether it’s your first day or you’re the CEO, your voice and ideas matter to us
- Relationships Matter - It’s a cluttered, digital world out there, but our connections are real. We’re all human, so we treat each other and our customers like humans too
- Reinvent - Forget thinking big. We think meteoric by redefining what’s possible and shaping the future of human connection
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Kris Rudeegraap
(CEO)They started their career by founding Innovation Association in 2006, before starting AllStudentRentals and working at YapStone for 3 years. After a combined 4 years at Piqora and Talkdesk as an Account Executive, they co-founded Sendoso in September 2016.
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