Senior Performance Marketing Lead, Flash Pack
£70-80k
+ Stock Options
Google AdWords
Mid and Senior level
London
More information about location
1-2 days a week in office (Farringdon, London)
Social adventures for like-minded solo travellers
Be an early applicant
Social adventures for like-minded solo travellers
101-200 employees
B2CTravelLifestyleWellbeing
Be an early applicant
£70-80k
+ Stock Options
Google AdWords
Mid and Senior level
London
More information about location
1-2 days a week in office (Farringdon, London)
101-200 employees
B2CTravelLifestyleWellbeing
Company mission
To create one million meaningful friendships across the globe.
Role
Who you are
- At least three recent years running Meta campaigns as your primary focus, managing substantial budgets
- A proven creative loop - you’ve used performance data to drive creative iteration and can show the results
- Strong creative eye. You can articulate what makes an ad work and give sharp, actionable feedback
- Confidence with data. You spot patterns, form hypotheses, and move quickly
- Full-funnel thinking - acquisition through to conversion
- Genuine curiosity about AI. You’re already using AI tools to work faster
- You obsess over the customer as much as the data
- You move fast, test often, and focus on the few things that actually drive growth
- You use data to find truth, not to confirm what you already believe
- Collaborative without being passive. Strong opinions, loosely held — especially with the creative team
- Humble and curious. You don’t assume what worked before will work here
- We’re after the right person and if you don’t quite hit all the criteria, we’d still encourage you to apply. We’d love to chat and see if you could be a great fit for Flash Pack
Desirable
- Experience in travel, marketplaces, or high-consideration purchases
- Background running Google Ads before or alongside Meta
- Experience with CRO and landing page testing
What the job involves
- We're looking for a Performance Marketing Lead to own Meta - reporting to the Co-Founder/CMO and working alongside our Director of Growth
- Meta is one of Flash Pack's most important acquisition channel
- We're looking for a Performance Marketing Lead to own it - reporting to the Co-Founder/CMO and working alongside our Director of Growth
- This is not a purely executional role
- We're looking for someone who thinks strategically, challenges ideas, and takes real ownership of growth
- You'll own execution today: budgets, campaigns, launches
- But the role is moving fast toward strategic judgment - deciding what to test, reading what the data means, and turning performance into creative direction
- We're building the tools and infrastructure to make that shift real
- We’re a brand people genuinely love, solving a real problem for solo travellers who want adventure and connection
- Here’s what makes this role different:
- You’ll work closely with the Co-Founder/CMO and a highly talented brand team dedicated to building Meta creative
- User-generated content is at the heart of what we do, powered by a highly engaged customer base that fuels our creative strategy
- The role grows as our AI infrastructure grows. You’ll help shape what performance marketing looks like in an AI world
- Own Meta end-to-end: strategy, structure, budgets, performance against CAC and revenue targets
- Lead the creative loop alongside our Head of Content & Creative Strategist - ideate, brief, feedback, launch, read the data, iterate. This is one of the most important parts of the role
- Turn creative performance data into a clear direction for the next round of work
- Maintain consistent creative testing velocity across hooks, formats, angles, and audiences
- Diagnose performance shifts fast - CPMs, funnel drop-off, fatigue, attribution noise
- Work with Product and Web teams on landing pages, conversion, and funnel improvement
- Collaborate with the tech & data team on tracking & signal / event quality
- Be the internal point of accountability for Google Ads via our external agency
Application process
- Our interviews take place on Google Meet and usually consist of the following stages:
- Introductory chat with our talent team to see if there is a match (30-45 mins)
- An interview with the hiring manager to hear more about your background and experience and to give you a deep dive into the role (45-60 mins)
- A case study and presentation with the hiring manager and a key stakeholder to see how you’d solve a problem (60 mins)
- Meet with one of our founders for any final questions you or we have (45-60 mins)
- Some roles may have extra stages, but we will let you know as soon as possible in the process if this is the case
Salary benchmarks
Our take
Flash Pack is a travel firm whose mission is to build new friendships through group travel for solo travellers. The founders are a couple who started discussing the business idea behind Flash Pack during their first date. Both of them realised that there was a gap in the market for a travel company that catered to people such as themselves.
Their target market is professionals with a growth mindset. Their trips are carefully designed to offer immersive and authentic experiences, distinguishing Flash Pack in a tourism market that is crowded with bland trips.
While the company took a hit during the pandemic, hitting pause on its adventures like many others - but it didn't stay down for long. Since relaunching, the company has seen even more success, with triple-digit year-on-year growth and a shelf full of awards to show for it. And with the solo travel market heating up fast, Flash Pack looks perfectly positioned to ride the next big wave.
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (1 round)
Oct 2023
$6.2m
GROWTH EQUITY VC
Total funding: $6.2m
Company benefits
- Remote flexible: We are a remote flexible business with employees across the globe. Our regional teams get together about every 6-8 weeks for collaboration and social interaction, and we do all-team virtual socials every 4-6 weeks
- Flexible working hours: We know everyone works best differently so you can choose to work in a way that suits you and you team. all we ask is that you are available 3 hours of overlap per day with your core teams
- Transparent salary bandings with Growth opportunities: Our progression and compensation framework is completely transparent to our Flash Packers. We benchmark our salaries annually, and performance and compensation reviews take place bi-annually
- Stock Options: We believe everyone should share in the success of Flash Pack, so all employees get stock options after your first year of employment
- Matched Pension: We want you to feel prepared for the future, so we will match your pension up to 5% (UK employees only). In the US, our EOR partner matches contributions at a rate of 2% of earning per pay period
- Unlimited Mental Health & Wellbeing Support: Access to therapy and counseling services through Oliva are available to ensure you feel supported and enabled at all times
- Enhanced Parental Leave: No matter how your family gets started, you'll be supported here. We offer 15 weeks full pay if you're the primary caregiver & 4 weeks full pay if you're the secondary caregiver. Ask about our comprehensive offering
- Enhanced and Flexible Annual Leave: You'll get 25 days annual leave, plus your bank holidays. If you celebrate different holidays, you can use these days elsewhere! In addition, we close between Christmas and New Year. Plus, you'll get your birthday off every year, and an additional day leave for each year at Flash Pack (capped at 5 days). (Annual leave policies vary based on the country of employment)
- Work from abroad: Experience new cultures, meet inspiring people and fuel your creativity with the opportunity to work from abroad for 45 days of the year
- A diverse and inclusive team: We recognise and celebrate the diversity of our team and celebrate each and everyone one! We're led by a BAME female CEO and have employee groups such as our Neurospicies who help us make Flash Pack better each and every day! DEI&B is the golden threat that ties our culture together, weaving it through the every fiber of our ways of working, policies, benefits and code of conduct
- Flash Pack Adventure: Experience the magic of Flash Pack firsthand with the opportunity to travel and join one of our unforgettable adventures after your first year of employment
- Life-Change Care Plans: Our Care Plans focus on personalised accommodations, flexibility and understanding in order to provide the right level of support for each individual. This covers, but is not limited to life changes involving: miscarriage, pregnancy loss, IVF, menopause and gender transition
- Refer someone in: If you bring a new team member to the pack, you'll get a £1000 bonus!
Company values
- Customer, Team, Self: You seek what is best for Flash Pack before yourself or your group. Service is the foundation on which this business is built and we believe a culture that fosters non-ego, servant leadership is a truly differentiated advantage that can only be built on trust.
- Growth Mindset: We compete in a hyper-competitive industry where benchmarking against competitors is the norm. We’re looking for people who want to set the benchmark rather than celebrate incremental improvements over the competition
- Simplify, Focus, Execute: We value simplicity over complexity. We strive to ruthlessly prioritise. We say no to many things so we can focus on the things that are truly meaningful to us. Bias-to-action and avoid analysis-paralysis. Focus on great results rather than on process
- Humility: No A’holes please, this includes staff and customers. We bring together exceptional individuals but we optimise for the best team outcome. There is no individual bigger than the team and we don’t tolerate egotistical or selfish behaviour. Be self-critical, welcome feedback, continuously experiment and seek perspectives and solutions from outside the company
- Embrace the Adventure: Yes we stole this from Airbnb! To us this means embracing challenges, use feedback and learn from failures and mistakes rather than dwell on them. Be a curious and a continuous learner, focus on bettering oneself and your team rather than protecting oneself
Company HQ
London, UK
Articles
Leadership
Lee Thompson
(Co-Founder & CMO)Previously a Director at Lee Thompson Photography for 8 years.
Radha Vyas
(Co-Founder & CEO)Studied European Politics and Spanish at The University of Hull. Previously a Trustee at Childreach International for 2 years and a Director of Fundraising at Vyas Fundraising for 7 years.
Oliver Lee
(CFO)Oliver initially joined Flash Pack in 2019 as a Finance Manager, quickly becoming the Head of Finance and then the CFO in 2021. Prior to Flash Pack, they were a Manager of Transaction Services at Evelyn Partners, and a Senior Associate at Nexia International and SingerLewak.
Diversity, Equity & Inclusion at Flash Pack
Radha Vyas (CEO)
- We’re led by a BAME, female CEO and building a diverse and inclusive team is incredibly important to us. 33% of our team currently identify at BAME. As we rebuild Flash Pack post pandemic we’ll be focused on promoting self-education through our anti-racism and anti-sexism reading list and building diversity and inclusion into the company hiring, performance and progression framework. If you would like to talk to us about these efforts, or have suggestions for how we can do better, we would love to hear from you
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