Demand Generation Associate Manager, Pacvue
Commerce acceleration platform
Be an early applicant
Commerce acceleration platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To provide the leading solutions that accelerate brands' success in the evolving commerce and retail media landscape.
Role
Who you are
- 5+ years of experience managing B2B marketing campaigns in a SaaS environment, with a strong emphasis on project management and campaign execution
- Demonstrated ability to plan and execute multi-channel campaigns involving multiple stakeholders and tight timelines
- Excellent organizational and communication skills, ability to drive accountability, resolve blockers and communicate progress across teams and time zones
- Experience with Hubspot and Salesforce or similar CRMs is required
- Experience with project management platforms like Monday.com or Asana is a plus
What the job involves
- We are seeking a collaborative Demand Generation Campaign Manager to join our Global Demand Generation team to launch, manage & execute multi-channel demand generation campaigns aimed at generating qualified opportunities within our enterprise business
- The Demand Generation Campaign Manager will collaborate closely with our demand generation, sales, events, and marketing operations teams to generate a myriad of campaigns that attract, engage and convert potential customers
- Primary focus areas include campaign management and execution across channels for events, webinars, product launches and content promotion
- Our Demand Generation Campaign Manager will also evaluate and report on the impact of marketing campaigns from both a granular campaign level and business impact level
- Own the project management and execution of integrated demand generation campaigns from kickoff through execution and post-campaign analysis—ensuring every task, timeline, and handoff is executed flawlessly
- Develop and manage detailed campaign calendars, briefs, and timelines, keeping cross-functional teams aligned and on schedule
- Execute multi-channel campaigns that promote key programs (i.e., events, webinars, and high-value content) to drive engagement and pipeline growth with enterprise audiences
- Contribute to campaign asset development, with a focus on crafting compelling email copy and executing timely sends
- Collaborate with sales to ensure clear communication, lead handoff and timely follow-up strategies
- Partner with Marketing Operations to ensure accurate campaign tracking, attribution, and reporting
- Monitor performance metrics, uncover bottlenecks or drop-off points in the funnel, and recommend improvements to increase conversion rates
- Identify opportunities to streamline campaign operations and build repeatable processes for scale
Our take
Competing within the thriving eCommerce industry can be difficult without the right tools, particularly when it comes to data solutions. Businesses must leverage business intelligence data to personalize their advertising, optimize sales, and scale their business efficiently, and the fragmented and specialized nature of such data tools can leave companies juggling software platforms.
Pacvue provides an eCommerce platform for marketplace advertising, sales, and intelligence, designed to integrate directly with business platforms such as Amazon, Walmart Connect, and eBay. The platform provides access to business intelligence data within a customizable dashboard, enabling companies to automate repetitive business actions, facilitate omnichannel ads, optimize inventories, and produce actionable business insights.
While many companies offer data-driven features similar to those found on Pacvue's platform, what sets the company apart is its ability to consolidate the best tools into a single platform. This innovation is more than just a feature; it's a game-changer for businesses looking to streamline their operations and unlock the full potential of their data, positioning Pacvue as a leader in the eCommerce intelligence space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Rahul Choraria
(CEO)Rahul initially joined Pacvue as COO in 2022 before becoming CEO in 2024. Previously, they worked at Advent International and Vista Equity Partners, where they worked closely with management teams of B2B SaaS companies.
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