Senior Integrated Marketing Manager, Altana
$145-175k
+ Altana also offers either a discretionary bonus or a variable compensation plan depending on the role
Office located in Brooklyn, NY
Supply chain visibility platform
Be an early applicant
Supply chain visibility platform
201-500 employees
Be an early applicant
$145-175k
+ Altana also offers either a discretionary bonus or a variable compensation plan depending on the role
Office located in Brooklyn, NY
201-500 employees
Company mission
Altana AI's mission is to improve global commerce.
Role
Who you are
- 5-7 years of relevant B2B marketing experience with a focus on Channel, Alliance, or Partner Marketing within the technology space
- Consistent track record of developing and executing integrated GTM programs that successfully leverage partner ecosystems to deliver on pipeline targets
- Proven ability to work effectively with external stakeholders, including partners' marketing, sales, and executive teams, managing expectations and driving consensus
- Deep understanding of the indirect sales cycle and how to generate demand through partners and key customer channels
- A champion for data who is able to articulate the ROI of marketing partnerships and optimize spending based on performance
- Extremely organized, adept at managing multiple external timelines, and capable of establishing best practices for a growing partnership marketing function
- Strong communication, negotiation, and stakeholder management skills
- Excited about working in a dynamic environment and building a world-class partnership program from the ground up
- Proficient in Google Workspace, Excel, Slack, Salesforce, Hubspot, or other comparable marketing and reporting platforms. Use of multi-touch attribution tools like Calibermind and CRM platforms like Crossbeam are a plus
What the job involves
- We are seeking a proven Senior Integrated Marketing Manager to significantly scale our business by building and executing comprehensive, full-funnel demand generation strategies
- In this role, you will be responsible for driving growth through a multi-channel approach, which includes developing repeatable lead-generation campaigns with key strategic partners
- You will be directly responsible for designing and implementing integrated marketing programs that build demand and accelerate pipeline across our primary markets, including logistics, government, and enterprise sectors
- Additionally, you will turn our strategic customer base into a high-velocity marketing engine through co-branded success stories, events, and reference programs
- This role is crucial for establishing and scaling Altana’s pipeline motions, requiring deep collaboration with sales, product, and partner leadership
- You will be responsible for both actively deploying programs that contribute to pipeline goals and building this high-impact function within the organization
- This requires hands-on project management, exceptional communication skills, and a passion for using data and performance metrics to fuel growth
- Develop and Execute Joint GTM Plans: Design and implement comprehensive co-marketing plans and joint demand generation campaigns with key alliance partners focused on pipeline creation and accelerating existing opportunities
- Manage Partner Activation: Serve as the primary marketing liaison for our strategic alliances, coordinating co-branded content (webinars, whitepapers, events), sales enablement materials, and launch programs that successfully position our integrated solutions
- Account-Based Marketing (ABM): Develop and execute targeted ABM campaigns for existing customer upsell to drive engagement and pipeline within high-value accounts, leveraging joint content, tailored events, and co-branded outreach
- Enablement & Resources: Develop partner-facing marketing toolkits, messaging frameworks, and collateral that enable our alliance partners' sales and marketing teams to effectively position and sell our joint offerings
- Reporting & Optimization: Lead post-program analysis, creating scorecards and cross-functional KPI reports to measure the direct and indirect impact of partnerships on the sales pipeline, providing insights to inform future strategy
- Budget Management: Manage budget, logistics, and vendor relationships as they relate to investment allocation across partner-driven channels to maximize ROI
- Cross-Functional Alignment: Collaborate closely with the Sales and Product teams to align partner and channel efforts with overall strategic goals and ensure consistent, compelling messaging
Our take
Altana’s platform provides a shared source of truth for the global supply chain. The idea is that this will help businesses and governing powers optimize global commerce which, over the past few years, has shot up on the list of international priorities. With three quarters of businesses reporting recent supply chain disruptions, and governments increasingly concerned with mitigating security threats, data-driven visibility is more sought after than ever before.
Crucially, the platform doesn’t require data sharing to create global intelligence, instead using a federated machine learning approach. This is a nut many big-data companies have been trying to crack, and Altana’s success has attracted interest from top-tier investors like Google Ventures and Floating Point alongside contracts with the UK Department of Business & Trade. A number of other headline enterprises and government agencies are already on the company's customer roster.
With companies looking to recoup some of the $4T reportedly lost in supply chain disruptions over recent years, and the push for global databases getting stronger, logistics startups are having a fruitful investment period. Altana is crafting a remarkable product at a highly marketable time, and with good uptake so far. Backed by substantial funding, Altana is set for a strong few years.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2024
$200m
SERIES C
Oct 2022
$100m
SERIES B
Total funding: $323.5m
Company benefits
- Competitive base salary: We offer competitive base salaries to recognize the incredible work our employees do.
- Learning & development: We support your development through regular performance check-ins and offer financial support for Learning and Development initiatives.
- Health benefits: We offer full global benefits, including a 100% employer-paid plan and tax-advantaged HSA and FSA options in the US.
- Paid time off: We provide a generous PTO policy, including paid sick time, to support your well-being in and out of the office.
- Equity program: We instill ownership by offering competitive new hire equity grants, plus the opportunity to gain more equity along the way.
- Parental leave: We offer up to 26 weeks of fully paid parental leave to support you and your family.
Company HQ
Financial District, New York, NY
Leadership
Raphael Tehranian
(Co-Founder & COO)Previously an analyst with J P Morgan, pivoting to engagement at Cleantech Group and then corporate tech strategy with Suncor Energy. After a spell as an investor at Fuller Smith, spent time with global supply chain analytics company Panjiva as a management advisor.
Peter Swartz
(Co-Founder & Chief Science Officer)An MIT grad in political science who went on to work as Head of Data Science at Panjiva.
Evan Smith
(Co-Founder & CEO)A Yale economics graduate with experience in renewables at Imperium Renewables and Verno Systems, the latter of which they co-founded. Served as a partner at Fuller Smith, before moving on to work in a management advisor role at Panjiva.
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