Product Marketing Manager, Roku
Convenient and affordable TV streaming players
Be an early applicant
Convenient and affordable TV streaming players
1001+ employees
Be an early applicant
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- The ideal candidate will be a proactive and strategic thinker who loves entertainment and technology
- You are well versed in the streaming business’ and have an informed point of view on optimal strategies and experiences related to subscription sign-ups, engagement and retention
- This role is well suited for someone who is naturally curious, highly self-motivated and loves digging deep to pull a story and recommendation together
- You love a challenge and thinking well outside the box
- You thrive when working closely with experienced teams but also enjoy the autonomy and productiveness of individual work as well
- You lead with positivity and love to roll up your sleeves
- An MBA and/or 5+ years experience in a related field
- A passion for the future of streaming and the consumer experience
- Deep understanding of the digital media landscape, particularly subscriptions and payments
- Ability to translate marketing strategy into technical requirements
- Ability to pull and analyze data, draw accurate conclusions, and adjust strategy
- Distill the complex data and insights into simplified and actionable plans
- Build relationships quickly and authentically, and work collaboratively and cross-functionally
- Excellent written and verbal communication skills with technical and non-technical stakeholders
- Can work independently and take ownership of projects from start-to-finish
- Bias for action and passion for learning
- Highly organized and detail oriented
What the job involves
- The Subscriptions Marketing team’s mission is to drive subscriptions growth by helping our customers discover, enjoy and manage their subscriptions through Roku.
- The team is comprised of marketers specializing in Product, Web, Growth, Lifecycle, and Content and Partnerships Marketing. We support new product and feature launches, lead tentpole content campaigns, and develop always-on automations to help our customers navigate their own personalized journeys with subscriptions through Roku
- This role is on our Subscriptions Product & Growth Marketing team and will report to the Senior Product Marketing Manager
- This team acts as the marketing leaders for the development of new products and features that support subscriptions growth
- We partner closely with Product, Engineering, UX, Creative, Analytics, Operations, and others to expand marketing channels, test new strategies, and advocate for product development that supports marketing initiatives
- Develop naming, positioning, core messaging and value propositions for products and features
- Provide marketing requirements to product feature guides in order to ensure any new technical capabilities needed for marketing are included in scope
- Create go-to-market plans, including internal needs (education, best practices, talking points) and external touch points (marketing campaigns, web updates, customer support)
- Identify and define marketing channels, strategies and tactics that optimally support product launches and growth opportunities
- Responsible for the development of all assets (website, email, artwork) and securing operational needs to execute campaigns
- Ideate and test new ideas, and work with Analytics to determine success and future iterations and/or scale
- Act as the subject matter expert for new products and features, and advise and update internal colleagues as needed
- Keep your teammates up to date on what you're streaming so we don't miss out on any good recommendations
Application process
- We ask that you remove any photos from your resume or CV before submitting your application
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Articles
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
Salary benchmarks
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